Hewlett Packard (HP), a technology company, announced this Wednesday (24) a master sponsorship agreement with Scuderia Ferrari, from Formula 1.
The agreement was announced by the company as multi-year, and will extend to the Ferrari Driver Academy and the Ferrari team. esports of brand.
“This agreement shows our desire to innovate on and off the track, as well as our commitment to a sustainable future, from carbon neutrality to educating the younger generation. At HP, we find the same values, which make it an ideal partner. We look forward to starting our collaboration” said Ferrari CEO Benedetto Vigna.
The values were kept confidential, but according to the page SportBusiness, the value of the agreement could be the highest in the category. The speculated figures are around US$ 100 million annually, around R$ 516 million at the current price
Along with supporting other sectors, HP will provide computers, communication technology and other hardware.
In addition to stamping the brand on the car and on the overalls of the team’s drivers at the Miami GP, next weekend, the team will also be renamed with the name of Scuderia Ferrari HP.
Calendar
The next stage of Formula 1 will be in Miami, in the United States, next weekend. The cars will go to the city’s street track from Friday (3), with the start of free practice, and compete in the race on Sunday (5), at 5 pm (Brasília time).
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Tags: Formula Ferrari announces sponsorship exceed R500 million
