New InfoMoney debuts this Monday (6) with redesigned website and expanded coverage

A new InfoMoney premieres this Monday (6). With more than 20 years of history, the largest and most complete information ecosystem on the economy, investments and business in the country takes another step towards the democratization of quality financial content – ​​a mission it has undertaken since it was created in 2001.

On the website, this translates into a completely redesigned experience for the information consumer. A new homepage – portal homepage – goes live, inspired by the state of the art in the global financial journalism market. The new architecture favors fluid and intuitive navigation for the more than 70 million users who access the site each year.

The new homepage InfoMoney expands the volume of information available to readers, while making it easier to identify the news that really matters to each profile. For those looking to quickly find out about markets, coverage of hard news live stands out in the foreground. For those who want to go deeper, analyzes of economic phenomena will accompany “hot” news as related content.

In the new version of InfoMoney, the reader will also have greater access to multiplatform content, such as videos and podcasts, which will now be interspersed with the website’s texts. Segmented channels also stand out IM Businessfocused on companies and businesses, and IM Traderdedicated to the trader public, identified with different colors on the homepage.

“It is a complete revitalization of the portal for a better experience for our audience and our partners. In addition to the editorial space, new advertising formats for advertisers and greater emphasis on branded content [branded content] produced by MoneyLab are also valued on the homepage”, says Matheus Lombardi, CEO of InfoMoney. “The heart of the coverage remains anchored in the financial market, but our ambition goes much further. We will continue working hard every day to deliver the best content from Brazil and the world to our audience.”

New coverage

The dynamics of the financial market – especially the movement of the Stock Exchange, interest rates and currencies – remains the flagship of InfoMoney. But new coverage is being incorporated, meeting the desires of a highly connected and demanding audience.

The channel IM Businessfor example, starts to direct efforts towards covering less traditional segments of the economy, such as sports businesses – in addition to those that were already part of the project from the beginning, such as innovation and agribusiness, for example.

Additionally, a series of new partnerships are being put in place. In April, through an agreement with the The New York Times Licensing GroupO InfoMoney started publishing reports and videos about business produced by three of the most relevant vehicles in the segment in the world: The New York Times, Harvard Business Review It is Fortune.

O InfoMoney is present in the lives of Brazilian investors through a multiplatform ecosystem made up of a website, newsletters, events, communities in messaging applications and 18 social networks. His brand is widely recognized – it is no coincidence that his channel on WhatsApp Canals became the largest in the Brazilian economy, investment and business press in less than two months. Currently, there are more than 645 thousand registered.