Retired Maria Berklian, 84, is presented on social media as “cousin of Dom Pedro I” and became known as “the Queen of Brazil” on TikTok, a platform on which it already has 8.2 million views. The woman has been successful and aroused envy by showing her tours around São Paulo and her purchases, not basic, in designer stores in the capital, from Chanel and Dolce Gabbana to Balenciaga.
Grandson Eduardo Berklian, a foreign trade professional, says that the idea of creating content about his grandmother came to distract her and give her extra motivation in life, extra entertainment. “She is loving the affection of the ‘fans’. Nothing is forced and she loves to go out,” he says.
Of Armenian origin, she tells details of her past, from the longing she feels for Hebe Camargo, whom she calls a friend, to the beginning of her career, as a seamstress, then a marketer, to, together with her husband, creating a supermarket chain. and wholesalers, sold for over 30 years, a fact that gave her “comfort” for the rest of her life. “She’s always loved travelling, she loves shopping, eating at restaurants and going to parties,” says Berklian.
According to Eduardo, the repercussion was not expected, but the videos gave rise to talk and ended up in the hands of singer Anitta, who said that Maria Berklian is the “Old Gkay”. Already the presenter Adriane Galisteu commented that the goal of life is to be like the retired.
Many people were amazed at the value of the bag purchased, which exceeds R$ 17,000. In other content, she even tries on a ring worth around R$80,000.
Who creates and edits the lady’s content is her best friend, no relation, Gabriela Paiva, 27, production engineer. She is the retiree’s main shopping companion.
Eduardo ends by saying that the retiree has always been a woman with a very strong personality. According to him, his grandmother participated in many charitable actions throughout her life and has always fought for women’s rights. Widowed for 26 years, she has never had other relationships and has always enjoyed helping and raising donations for those in need.
In the comments on the networks, there are all kinds of reactions, from the comparison of Maria Berklian with lawyer Deolane to “adoption requests”: “Do you want to be my grandmother? We were going to rock together,” wrote one follower.