From the Editori From the Editor – https://istoe.com.br/autor/da-redacao/
05/04/2024 – 20:30
Madonna performs this Saturday night, the 4th, from 9:45 pm to celebrate the last show of the tour “The Celebration Tour”. Diplo, Pablo Vittar It is Anita are confirmed as special guests of the artist.
The presentation will last two hours and can be seen at TV Globofor the Multishow and by Globoplaywhich will have an open signal for non-logged-in subscribers.
Who paid for Madonna’s concert in Brazil?
According to a document sent by the Government of Rio de Janeiro to the Fundação Anita Mantuano de Artes do Estado do RJ, Funarj, the budget for the artist’s presentation cost R$ 59,908,437.50.
The division was: the State government released R$10 million as sponsorship for the event. In addition to this amount, Rio de Janeiro City Hall injected another R$10 million to make the show happen.
However, the production of the show, produced by Bonus Track, in partnership with Live Nation, has strong support from the private sector, with Itaú Unibanco as the master sponsor — and with Madonna in its 100th anniversary campaign — and the Heineken Group like the other sponsor.
Both companies shared the rest of the budget, approximately (R$ 39,908,437.50). The newspaper Valor looked for both, but the amounts were not confirmed “in compliance with the contractual clauses”.
+ Inspired by Madonna, Ana Maria Braga comments on plans to attend a show in Rio: ‘Getting ready’
+ Anitta refuses the Met Gala invitation to be at Madonna’s show in Rio: ‘That’s all we talk about’
The newspaper O Globo also reported that the queen of pop’s fee would be around 80% of the production’s total budget, which could mean that the singer may have pocketed R$48 million — something around US$9 million in the quote. last Wednesday, 2.
Impact on the economy of Rio de Janeiro
According to a study by Rio de Janeiro City Hall, it is estimated that Madonna’s show should generate R$ 293.4 million in the Rio economy, in food services, transportation, accommodation and air tickets.
The survey “Potential Economic Impacts of the Madonna Show in Rio” points out that the amount invested must be recovered with the extra collection of Service Tax (ISS) due to the greater flow of tourists.
The report also shows that events related to Carnival and New Year’s Eve in the city had an impact of R$3 billion to R$5 billion on Rio de Janeiro’s economy, respectively.
