How does Globo choose the FILMS that will be shown in its programming?

A Globe is the largest broadcaster on the national open television circuit and, in addition to having numerous journalistic programs and soap operas, it also includes the screening of feature films in its daily programming – and which are part of blocks such as Afternoon session, Hot screen It is Maximum temperature.

And one of the questions raised by viewers is how the network’s bosses choose which film will be shown at which time.

Through social networks, Debora Margemwho has worked for more than half a decade as the company’s licensed content analyst, opened a question and answer session to clarify doubts from his followers (via TV News).

Debora explained that, first of all, it is necessary for Globo to enter into negotiations with producers, studios and distributors to acquire the exhibition rights for a given title – and, after payment of the royaltiesthe process of determining which time is the most significant to release the feature film begins.

“We have relationships with the main distributors in the audiovisual market. We received a list of films that are available for purchase on TV open”she explained. “We evaluate the content, we watch it, we understand what it is [os que] we want to buy and acquire, and then they begin to be part of our collection. Then we put it on the schedule.”

The analyst continues, explaining that there are a series of criteria to be followed to determine which time slot a film belongs to: “We take a careful look at curation, to increasingly bring content with representative character, plot, with universal narratives and that are in tune with society. These are very important things when we evaluate the content.”

One of the strategies adopted to select a title is audience reports – which inform the profile of the audience, the performance of the content and how the response of viewers reflects this choice.

“I think the biggest challenge is speaking to such a diverse audience. TV Globo speaks to millions of people every day, from different social classes, of different ages, in every corner of Brazil. So, it is a very big responsibility; We are always attentive, with a very connected look and in tune with society so that our audience identifies with the content we show”she explains.