Dial Natal Group broadcaster leads audience in isolation – Photo: Reproduction
98 FM continues to be the Christmas radio with the highest audience in streaming. Figures from the RadiosNet platform, which broadcasts programming from more than 130 prefixes in the State, confirm that 98 FM is the absolute leader in the capital of Rio Grande do Norte.
A member of the Dial Natal Group, 98 FM ranked 1st in number of reproductions in 2021, 2022, 2023 and continues to lead in 2024. From January to now, there have been more than 287 thousand visits to the 98 FM profile on RadiosNet, the which leaves the broadcaster at the top of the podium. Second place has 256,000 listens.
The leadership in streaming adds to other numbers that prove that 98 FM is the largest radio station in Rio Grande do Norte. The radio channel on YouTube is the largest in the state, with 316 thousand subscribers so far.
In conventional radio, 98 FM is also a leader. The radio has the greatest reach among the State’s broadcasters, reaching throughout Rio Grande do Norte, Paraíba, Pernambuco and Ceará. There are more than 360 cities with 98 FM’s reach. Competing broadcasters only have reach in the Metropolitan Region of Natal.
Check the number of auditions:
98 FM
- January: 88,153
- February: 93,190
- March: 105,772
