In 2024, Botafogo It is Reebok chose to celebrate 130 years of Glorioso through a “timeline” of releases that will tell the origin of Clube da Estrela Solitária, going through all its history and references from the Past, paying homage to the Present of parties in the stands thrown by our passionate fans and evoking in everyone the hope of an increasingly glorious Future. The first act of the campaign takes place this Tuesday (30), where the uniformtraining sessions, warm-ups and the traditional number I. So, stay tuned on Botafogo’s social media!
The second act (Uniform II – Black) and the third act (Uniform III – White) will be presented in the coming months.
GENERAL CONCEPT – A ALVINEGRA JOURNEY
The campaign concept is based on our tradition, without giving up innovation and modernity. The narrative follows the premise of valuing the past, without ceasing to live in the present and always aiming to build a Glorious future.
It is an exaltation of our history, valuing the pride and courage of the black and white fans: Guided by a single star, we are forged in the Fire that burns, but will never go out.
