Savings leads in investments, but digital currencies gain space

Anbima research shows that Brazilians from all social classes regularly make financial investments

By Misto Brasil – DF

A Savings account maintains the best-known investment position and most used in the country. A quarter of the population claims to have resources invested in the product.

You private securities and digital currencies have been gaining ground and they grew in people’s preference for the second year in a row: they are now part of the portfolios of 5% and 4% of Brazilians, respectively.

The number of people who invest in financial products remained stable in 2023, at 37% (an increase of one percentage point, within the survey’s margin of error).

The division by social stratum shows that more of the half of Brazilians of class A/B invest (55%). The percentage is just over a third in class C (38%) and reaches one in five people in class D/E (20%).

This is what the research carried out by the Brazilian Association of Financial and Capital Market Entities (Anbima) in partnership with Datafolha concluded.

“Although savings are still the most remembered and accessed option, we see over the years an increasing proportion of people mentioning and investing in other products. It is even a greater trend among the younger population”, commented the entity’s superintendent of Sustainability, Innovation and Education, Marcelo Billi.

“Many factors have contributed to this, such as investor search for applications more profitable in times of falling interest rates; the sophistication of our financial market; and the phenomenon of digital influencers, who popularized the conversation about investments on social networks”.