Before putting it on air, SBT management knew very well, or at least should have known, that the challenge of “Chega Mais”, launched in its mornings, would be greater than that of its other premieres.
Zero surprise, because that is exactly what has been happening. Among other reasons, because it is a new program, which depends solely on the work of its team, between creation, production and presentation, to gain the trust and admiration of the viewer.
And this will only happen gradually, considering that in television the issue of habit is a truth that, in theory or practice, no one can avoid.
Check this out: after leaving Globo and with the program on air for more than a year, Fausto Silva spoke of his surprise at meeting people who still didn’t know about his hiring by Band.
Just one example, in the case of someone at Fausto’s height, to give you an idea.
This morning track, which has been around for a long time, is one of the most popular, and “Chega Mais”, to put itself in a position to compete, in addition to trying to gain the public’s trust, will need time and patience.
And knowing how to define what works, without rushing or wanting to change your content all the time.
Old practice
At SBT, until recently, Silvio Santos had the habit of calling and giving opinions on everything. Often, even touching things that shouldn’t be. But it was Silvio Santos.
Other people cannot and should not want to do the same.
Example
In “Chega Mais”, one of the problems, perhaps the main one, is that there are a lot of people giving opinions.
And calling the switcher all the time, telling it to do this or that. Stolen! This is too disruptive and only disrupts order.
In progress
The premiere of Lucas Guimarães’ weekly program is scheduled for August, SBT’s anniversary month.
It’s another bet by Daniela Beyruti, vice-president, who closely followed the production of the paintings. It is clear, however, that there is still a certain insecurity around.
Ride
In the wake of this need to clear the agenda, just a curiosity: can anyone explain what John Textor, owner of SAF do Botafogo, really is?
We need to stop this gentleman and make him understand that this is not a “banana republic”.
You have to be more responsible and answer for everything you say. Staying with the “spinning machine gun” thing is a no-no.
Cutting day
Radio Jovem Pan Curitiba suffered a day of cuts yesterday.
On air since 2022 in the capital of Paraná, the broadcaster did not reach its targets with the commercial department.
Several professionals were dismissed, including anchor Rafaela Moron, announced shortly after presenting Tuesday’s Jovem Pan News.
Paquitas
The recording of “Para Semper Tão Bom”, the documentary about the Paquitas, is still in progress, a project that emerged after the repercussion and success of “Xuxa – o Documentário”.
It comes with the proposal to reveal behind-the-scenes stories unknown to the general public, many of them contrary to the title.
Silvio
It seems that now it will… “Silvio”, a film about the life of Silvio Santos, with work by Rodrigo Faro, should hit theaters on September 5th.
Directed by Marcelo Antunez, the cast also includes: Marjorie Gerardi, Polliana Aleixo, Duda Mamberti, Paulo Gorgulho, Bruna Aiiso, among others.
soap opera
“Mania de Você”, a soap opera by João Emanuel Carneiro that will follow “Renascer”, on Globo, promises to be a full meal for those who enjoy drama.
Villains, good guys and girls, friends who become rivals and then come together around a common goal, big scenes, cybersecurity…, all revolving around the universe of gastronomy.
Cast
Elam Lima was called to play Paulo, father of the protagonist Anna (Mel Summers), in “A Caverna Encantada”, the next SBT soap opera.
It’s only for a cameo in the first few chapters, because then he disappears on a secret mission. But he will remain linked to the project until closure.
Title
The title of this new Band program was defined as “MasterChef Confeitaria”, premiering in the second half of the year.
It will, however, be contested by professionals in the field.
Three hundred
Teams from “The Queen of Persia”, led by Leonardo Miranda, began recording one of the main sequences in the series: the battle of the 300. Leonidas (Dudu Pelizzari) against the armies of Xerxes (Carlo Porto).
The work will last a week and will involve, of course, many extras, as well as computer graphics.
Command
André Câmara was appointed director of Claudia Souto’s next soap opera on Globo, chosen to replace “Família é tudo” at 7pm.
Premiere scheduled for September.
Complex
Banijay Estúdios, the largest independent audiovisual production complex in Latin America, located in Guarulhos, is now operational. Projects from the main TV and streaming channels have been recorded at the location since the beginning of the year.
On Tuesday, the 23rd, a group of journalists will have the opportunity to visit the complex.
Band Journalism
Paulo Nogueira assumed the role of editor-in-chief of “Jornal da Band”.
Sérgio Gabriel, in turn, continues with his duties in the Special Reports Center, but starts to contribute directly to the process of daily production of stories for the newspaper.
Ciça Kramer continues to lead “Bora Brasil” and head production for São Paulo and Rede.
Bate – Rebate
• Max Magalhães, already known from Globo and Record productions, closed for “A Rainha da Persia”…
• … A Persian messenger will live. As a requirement for the character, riding a horse.
• Sports reporter João Sales left BandSports, after 10 years…
• … There, he went from intern to editor-in-chief and is now the new hire at Paramount+. It debuted yesterday.
• Work has begun on the film “Asa Branca – A Voz da Arena”, about the famous rodeo announcer, which will be directed by Guga Sander…
• … Felipe Simas, fresh from “Fuzuê”, and Lara Tremouroux are listed for the project.
• Young actress Melanie Rozenmuter signed on for the next seasons of “Kings”…
• … Aksah is your character and will be part of the core of Abias, by protagonist Gabriel Vivan.
• Singer and digital influencer Cariúcha signed a fixed contract with SBT to present “Fofocalizando”.
• “Rodeio Rock”, starring Carla Diaz and Lucas Lucco, premieres this Wednesday on Netflix…
• … The script is written by Felipe Folgosi, who also acts in the film.
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