In partnership with CNN Brasil, the TCL Channel, a free streaming app for TCL TVs, now makes the news channel available to millions of viewers on its platform. The objective of the agreement is to expand content offerings in Portuguese and strengthen the streaming application’s operation in the country.
With the partnership, TCL Channel users will have direct access to CNN’s latest news, live updates and in-depth journalism, along with a range of over 200 free channels. Janaína Tadeu, Content Manager at TCL, says: “We are excited to join CNN and provide our users with access to the nation’s leading news channel“.
“This partnership strengthens our commitment to providing viewers with diverse, high-quality content. Additionally, it provides exceptional opportunities for our advertising clients to effectively reach a wide audience through targeted advertising solutions on the TCL Channel“, adds Janaína.
Virgílio Abranches, Vice President of Journalism, Content and Operations at CNN Brasil, also spoke about the partnership: “We are excited to join forces with TCL Channel to expand our reach and provide access to CNN Brasil programming supported by the pillars of agility, balance and relevance. Through connected TVs, we continue our strategy of delivering multiplatform content, providing quality journalism to contribute to the development of the countrys”.
Currently, TCL Channel offers a vast library of over 10,000 hours of movies and showscovering different genres for all tastes and ensuring a unique entertainment experience for all users.
With CNN Brasil, TCL smart TV users now have another news channel. With the partnership, the television brand maintains its commitment to offering a seamless viewing experience while providing effective solutions for advertisers.
