WWITH expressive production and diversity of fruit products, Bahia will be present at ‘Fruit Attraction’, the largest fruit fair in Latin America, which takes place between April 16th and 18th, 2024, in São Paulo. In its first edition in Brazil, the event aims to bring together 150 international buyers.
Exporters will have the opportunity to check out, in addition to fresh fruits, umbu, cajá and cashew beers, coffee beans and ground coffee, chocolate candies filled with fruit, hearts of palm, cashew pastes, jellies, a mix of dehydrated fruits, sweets and other products made by Bahian farming families.
The fair promises to offer the capital of São Paulo a favorable environment for business expansion, providing opportunities for networking and exchanging knowledge, technologies and trends that drive the fruit and vegetable industry globally. There, the State Government will be represented by the Secretariats of Rural Development (SDR), Agriculture, Livestock, Irrigation, Fisheries and Aquaculture (Seagri) and Tourism (Setur-BA).
Fruit growing in Bahia
With an investment of R$4 billion in family farming, today Bahia has a network of more than 400 family agribusinesses. In the fruit growing sector, the government, through the SDR, through the Regional Development and Action Company (CAR), made a revolution, with improvements ranging from the production base, to the construction of processing units, strengthening of production, aggregation of value and access to markets.
In agribusiness, investments enabled a record number of fresh fruit exports: in 2023, R$1.2 billion was generated mainly through grape and mango exports. Annually, the State produces around 3.5 million tons of fruit, with the possibility of two or more harvests. The producing regions have the conformity certifications adopted by the most demanding markets in the world.
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Tags: Bahia present largest fruit growing fair Latin America
