Giovanna Ewbank after the move
Digital influencer Giovanna Ewbank shocked her followers by emerging with a new look. Bruno Gagliasso’s wife, who is known for her long blonde hair, appeared completely unrecognizable, now sporting completely red hair.
In a post on her Instagram, which has almost 30 million followers, Giovanna writes: “I redheaded. Yes, I’m the new redhead on the block!” The change in look was a partnership with a premium hair care brand.
See Giovanna Ewbank’s before and after in the gallery below:
According to Titi and Bless’s mother, the change to redhead was a dream she had had for years: “You know when things only make sense when you change? Well, ‘mores’, I changed! It’s been more than 10 years dreaming about this color and only now have I had the courage to live this dream. And can I say it? Change is good”, she writes in the video that shows her transformation.
In the comments, famous and anonymous people congratulated Giovanna for her courage and the result. Former BBB Camilla de Lucas said: “SURREAL BEAUTIFUL!!! It made her look stand out even more.” A follower of the youngest redhead stated: “YOU WERE BORN TO BE A REDHEAD!”, being endorsed by other followers who agree with the statement.
The presenter commented on her change, which marks a new phase in her life. According to her: “It’s a moment of maturity, both personally and professionally.” Giovanna says she is “facing fewer fears” and “feeling more secure about who she” is. “I don’t believe it’s a coincidence that this change has popped up in my mind now; I feel like it’s the right time. Sometimes we don’t fully understand why we want to change, but these internal changes end up being reflected externally.”
This is the first time that Giovanna has used red hair. Coloring has emerged as a way of representing the woman she is and putting new projects into practice: “In recent years, I have seen myself differently, as a powerful woman who accomplishes things. I feel like I created my own career, I was ago and made it happen. It took me a while to realize this and recognize my value, but now I see many things happening on my own initiative and this reflects in my personal life.”
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