O International Tourism Fair – Roraima 2024carried out by Sebrae/RR and co-organized by the Government of Roraima, through the State Secretariat for Culture and Tourism (SECULT) and the Department of Tourism (DETUR), will take place from April 26th to 28th, from 5pm to 10pm, in Roraima Garden Shopping, with free entry.
With the support of several partners, such as the Brazilian Association of Travel Agencies of Roraima – ABAV, Brazilian Association of Bars and Restaurants – Abrasel, Fecomércio, Sesc, Senac, Sindearter, State University of Roraima – UERR, Federal Institute of Roraima – IFRR , the International Tourism Exhibition will provide a space for collective production, highlighting the natural beauty, cultural diversity and regionality of Roraima, aiming to strengthen tourism as one of the main economic activities in the State.
The action is also sponsored by companies: Mais 1 Café, Instituto Tecnologias Geo-Sociais (ITGS), Roka Hotel Boutique, Uiramutam Palace Hotel, Sicoob Amazônia, Eco Hotel, Kuravaina Tours CA and Presidente Figueiredo City Hall.
The event will offer a variety of lectures and attractions that address different aspects of tourism, from marketing strategies and artificial intelligence to gastronomic experiences and strategic management in accommodation facilities.
During the three days of the event, the program includes lectures, panels, business rounds, in addition to Hackatur – an encouraging space for the emergence of new solutions for tourism, a marathon of creation and development so that ideas can be implemented in good business.
Highlights include lectures such as “Google, Marketing and Artificial Intelligence: Opportunities for Tourism”, which will explore how these tools can boost the sector, and “Community-based Tourism: How to promote the best experiences for tourists”, which will discuss the importance of involvement of local communities in the development of sustainable tourism.
In addition, there will be panels such as “Advances in tourism in indigenous territories”, which will reflect on the appreciation and preservation of indigenous cultures in the context of tourism. Other topics include modern traveler behavior trends, rural tourism and gastronomy, sustainability and accessibility in tourism, among others.
In addition to the technical program, the event features several business exhibitors from the hospitality and tourism segment, and a “Creative Business Space” with craft and gastronomy businesses. The visiting public will also be able to enjoy good music from Roraima, with local artists during the three days, from 8 pm to 10 pm. Halisson Crystian, Euterpe and Neuber Uchôa are some of the names present.
Business roundtable
This moment at the show will be an unmissable opportunity for companies, public and private institutions, and professionals who work or are interested in investing in the various links in the tourism production chain. The Business Roundtable takes place on Sunday (28th), from 2pm to 6pm and its target audience is: agencies, tourist transport, accommodation, attractions, tour operators.
The International Tourism Exhibition – Roraima 2024 will provide a space carefully designed to enhance business generation between travel agencies, tour operators, accommodation facilities and restaurants in the states of Amazonas and Roraima.
In this space, Business Roundtables will take place where buyers and suppliers will be able to present their products and services with the aim of closing deals and future partnerships. Sign up for the Tourism Exhibition Business Round, click here.
Check out the event schedule
04/26 – Friday
ARENA SPACE 1
· 3pm – 76th Ordinary Meeting of the Roraima State Tourism Forum
The Roraima State Tourism Forum brings together the Government of the State of Roraima, state tourism trade entities, higher education institutions, Federal Government bodies and municipal tourism bodies will meet to address important issues related to actions, policies and strategic measures aimed at developing tourism in Roraima. The meeting is open to the public.
· 5pm OFFICIAL OPENING – with Authorities and speech by Ana Clévia (Co-founder of “Mulheres do Turismo em Rede”. Analyst at the Competitiveness Unit at Sebrae Nacional. Specialist in Tourism)
· 7pm – GOOGLE, MARKETING AND ARTIFICIAL INTELLIGENCE: Opportunities for Tourism, with Lucas Wagner (Business & Digital Marketing Consultant, speaker and mentor, Lucas works at Google helping hundreds of small and medium-sized companies develop their Digital Transformation)
· 8pm – PROMOTING THE BRAZIL DESTINATION ABROAD AND THE IMPORTANCE OF SAFE TOURISMwith Mateus José Alves Pinto (Master and Bachelor in Tourism – UFPR, Experience Management and International Competitiveness Advisor at Embratur)
ARENA SPACE 2
· 7pm – GASTRONOMIC TOURISM AND THE IMERU EXPERIENCE, with Denise Araújo (Adviser at Embratur, Journalist specializing in Business Communication, and in Gastronomy and Brazilian Cuisine, Owner of Letras Saborosas Gastronomia, Gastronomy columnist in the newspaper Folha de Boa Vista); and Ana Calleri (Owner of Café Imeru and local driver of the Kauwê Community tourist routes).
· 8pm – ADVANCES IN TOURISM IN INDIGENOUS TERRITORIESwith:
– Marianne Costa (Tourismologist. Founder of the Vivejar Group, which promotes Responsible Tourism in Brazil and Co-founder of Coletivo Muda pelo Turismo Responsável and Movimento Mulheres do Turismo em Rede);
– Karynna Stael dos Santos Lima (Tourismologist, currently participates in the Tourism Program in Indigenous Lands, through the Tourist Visitation Plan Project in the Municipality of Pacaraima, providing consultancy for fifteen Indigenous communities);
– Enoque Raposo (Graduate in Executive Secretariat from UFRR, head of the Municipal Tourism Division at the Municipal Secretariat of Environment and Tourism of Normandia, coordinator of the Festival das Potas de Barro, Coordinator of the Tourist Visitation Plan Project in the Raposa I Indigenous Community, Raposa Serra do Sol Indigenous Land, RR and Technical Consultant in Ethnotourism Management.
– Gleidison da Silva Tabosa (Indigenous Sanitation Agent and Tourism Coordinator of the Boca da Mata Community).
ARENA SPACE 3
· 7pm – COMMUNITY-BASED TOURISM: HOW TO PROMOTE THE BEST EXPERIENCES TO TOURISTSwith Marianne Costa (Tourismologist. Founder of the Vivejar Group, which promotes Responsible Tourism in Brazil and Co-founder of Coletivo Muda pelo Turismo Responsável and Movimento Mulheres do Turismo em Rede)
04/27 – Saturday
ARENA SPACE 1
· 8:30 am – EITA: TOURIST INTELLIGENCE MEETING OF THE NORTHERN AMAZONorganized by the Government of Roraima, Sebrae/RR, UERR and IFRR, with a focus on improving tourist activity in the state of Roraima.
· 6pm – TRAVEL 4.0 – NEW BEHAVIOR TRENDSwith Marta Poggi (International Speaker and Mentor specializing in Trends, Innovation and Digital Transformation in Tourism and Hospitality).
· 7pm – RURAL TOURISM AND GASTRONOMY, A RECIPE FOR SUCCESS – CASE OF JUNDIAÍ- SPwith Marcela Moro (Tourismologist. Master in Communication. Director of Tourism at Jundiaí City Hall. Member of the Grape and Wine Sector Chamber of the state of São Paulo. Executive Director of ABBTUR (Brazilian Association of Tourism Professionals and Tourism Professionals) Sectional SP.
· 8pm – THE EXPERIENCE OF THE NETWORK OF DREAMS HOTÉIS FAZENDA WITH SUSTAINABILITY AND ACCESSIBILITY IN TOURISMwith:
– José Franco (Agronomist. He has worked in tourism for 30 years – Rural, Educational, Ecotourism, Business and Events, Adventure and Social, being the General Director of Rede dos Sonhos Hotéis Fazenda with 4 hotels. Vice-president of ABIH-SP) ;
– Jaqueline Franco (Executive Director of Rede dos Sonhos Hotéis Farm. Fiscal Advisor of ABETA, President of COMTUR de Socorro in the biennium 2024 – 2025 and Vice-President of ASTUR Associação de Turismo da Estância de Socorro in the biennium 2024 – 2025)
ARENA SPACE 2
· 7pm – COFFEE WITH TOURISM – FOOD ROUTES – CASE OF GENOME BY THE CUPwith Andréa Squilace (Agronomist, Creator and Manager of the Coffee Tourist Route – “from Genome to Cup”. She is a pioneer of Coffee Tourism in Brazil, working with the recognition and appreciation of women in Coffee and Agriculture)
· 8pm – TOURISM PRUDENCE – WHAT SHOULD TRAVEL AGENTS KNOW TO PROVIDE THEIR SERVICES WITH LEGAL SECURITY?with Marcelo de Oliveira (Partner of Chacon, Macedo, Oliveira Sociedade de Advogados – CMO Advogados. Currently advising the following entities: ABAV NACIONAL – ABRACORP – BELTA – ALAGEV – ABAVSP.AVIESP. Member of IFTTA – International Forum of Travel and Tourism Advocates Author of publications for the International Journal of Tourism, Travel and Hospitality Law. Member of the OAB/SP Consumer Law Commission)
ARENA SPACE 3
· 7pm – STRATEGIC MANAGEMENT IN ACCOMMODATIONwith Eduardo Franco (Graduate in Hotel Management, Master in International Hotel Administration from Schiller University, London and Master in Tourism UCS/RS. Consultant on Sistema S projects, National Tourism Confederation and on Ministry of Tourism Programs)
· 8pm – EXPERIENCE TOURISMwith:
– Marta Poggi (International speaker and Mentor specializing in Trends, Innovation and Digital Transformation in Tourism and Hospitality);
– Marcela Moro (Tourismologist. Master in Communication. Director of Tourism at Jundiaí City Hall. Member of the Grape and Wine Sector Chamber of the state of São Paulo. Executive Director of ABBTUR – Brazilian Association of Tourism Professionals and Tourism Professionals – Seccional SP );
– Andréa Squilace (Agronomist, Creator and Manager of the Coffee Tourist Route – “from Genome to Cup”. She is a pioneer of Coffee Tourism in Brazil, working with the recognition and appreciation of women in Coffee and Agriculture)
04/28 – Sunday
ARENA SPACE 1
· 6pm – MARKETING AND ARTIFICIAL INTELLIGENCE APPLIED TO TOURISMwith Thiago Akira (Specialist in Digital Marketing for Tourism, works as a consultant, speaker, and teacher throughout Brazil. Leads businesses in Immersive Technologies, AI and Metaverse, in addition to being Marketing Director at Macna. Columnist at Brasilturis and Portal Uai Turismo , and postgraduate professor in Tourism Business at UNIFOR and UFMS)
· 7pm – DIVERSITY IN TOURISMwith Ricardo Gomes (President of the Brazilian LGBT Chamber of Commerce and Tourism – LGBT Chamber, graduated in Communication and postgraduate from the University of Londrina)
ARENA SPACE 2
· 7pm – BIRD WATCHING TOURISMwith Jorge Pavani (Photojournalist, documentary filmmaker and cultural producer. Founding member of the Amazon Photography Festival and President of the Roraimense Photography Association)
ARENA SPACE 3
· 7pm – THE IMPORTANCE OF ESG IN TOURISMwith Luis Bramante (Business consultant focused on strategic planning, business management, destination planning and marketing, and Governance structuring, from SEBRAE São Paulo and Roraima)
SERVICE
Roraima Tourism Exhibition 2024
When: April 26th, 27th and 28th
Time: 5pm to 10pm
Local: Roraima Garden Shopping (Av. Ville Roy, 1544 – Caçari, Boa Vista/RR)
Information: (95) 98404-4330
Registrations: https://sebraerr.i10solucoes.com.br
Tags: International Tourism Fair promises window diversity beauty northern Brazil
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