O TIM Music Rio, the biggest free music festival in Brazil, is back on the sands in the middle of Rio’s autumn. In 2024, the shows will take place once again at Posto 4 on Copacabana beach, during two weekends – on the 25th and 26th of May and the 1st and 2nd of June. And, as could not be otherwise, the line-up focuses on the selection of established artists and new names in Brazilian music, with emphasis on the diversity of national rhythms. Take the stage Djavan, IZA – TIM brand ambassador, Gloria Groove, Marina Sena, Baco Exu do Blues, Rael, Preta Gil It is Thiago Pantaleão. And a tribute to the samba singer Beth Carvalhwill bring you together Diogo Nogueira, Marvvila It is Roberta Sá.
“TIM Music Rio represents our commitment to bringing quality music to everyone. Only a brand like TIM – which has such a strong connection with music and values such as courage, freedom and respect – could hold such a grand, diverse and 100% free festival for the public. Our music platform is also an opportunity to get even closer to consumers and highlight our technology and connectivity that enhance the experience at major events”explains Fabio Avelar, VP of Revenue at TIM.
For Rafaello Ramundomanaging partner of New Trait and artistic director of the event, The challenge is always to provide an unforgettable experience for people: “We will once again occupy the sands of Copacabana with an event whose main feature is diversity. We cast artists from the most different rhythms, including MPB, pop, rap, among others, to guarantee entertainment for all audiences, and thus promote a great meeting of generations. To crown this great moment, we will have a great show by Djavan and a more than deserved tribute to ‘Godmother’ and inspiration from several renowned samba singers, Beth Carvalho. Everything with the maximum quality that entertainment should have, with total security and organization.”
In its first two editions, big names in Brazilian music took the stage at the TIM Music Rio, bringing together more than half a million people in Copacabana. In the first year, in 2022, the event presented Cariocas with a program of shows full of power and diversity with names such as Seu Jorge, Luiza Sonza, Xamã and Criolo. In its second edition, last year, it brought the star Caetano Veloso who made a historic presentation, as well as Daniela Mercury, Matuê, Liniker, BaianaSystem and Pretinho da Serrinha with Jorge Aragão.
TIM Music Rio is carried out through the Culture Incentive Law of the State of Rio de Janeiro. The shows have all the necessary infrastructure and support from public bodies and always take place between 4pm and 8pm.
TIM and music: connection that inspires
TIM has always been recognized as a strong supporter of musical projects in Brazil, with a history of carrying out proprietary actions and national and regional sponsorships. It was also the first operator to include music streaming in its offers, popularizing access in line with Brazilians’ new consumption habits.
The company started 2024 with a prominent stand at the Salvador Summer Festival, when it was the brand with the most positive mentions on social media during the event. In Rio de Janeiro, in addition to TIM Music Rio, the company has the naming right of TIM Music Noites Cariocas for the third year in a row and is already preparing to, once again, be present at another edition of Rock in Rio. In 2022, it was the second most talked about brand during the festival, with 85 thousand mentions on social media.
New Trait
With 16 years on the market, New Trait is a Live Marketing company specialized in providing dialogue between big brands and their audiences through cultural projects. Under the command of its founder, Rafaello Ramundo, the company creates, organizes and holds events in the areas of music, cinema, among others, always delivering maximum quality of entertainment, with safety and organization. In addition to TIM Music Rio, the agency is also responsible for EMS Música em Movimento, Enel Por Você Festival, TIM Music Rio, Prudential Concerts and the Natal Equatorial Festival.
SERVICE
Dates: May 25th and 26th, and June 1st and 2nd
Location: Copacabana Beach, Posto 4, RJ
Opening: 4pm
Closing: 8pm
Free
Schedule:
05/25/2024 – Marina Senna/ Baco Exu do Blues
05/26/2024 – Show in honor of Beth Carvalho with Diogo Nogueira, Marvvila, Roberta Sá / Gloria Groove
02/01/06 – Preta Gil invites Thiago Pantaleão / IZA
06/02/2024 – Rael/ Djavan
