Over the past few years, we have started to see an increasing focus on subscription services in the video game industry. Heralded by many as an inevitability, they were the target of countless praise, especially Microsoft Gaming’s Game Pass, but they also caused a lot of talk due to concerns about their sustainability, especially on the part of Sony Interactive Entertainment.
As expected, after Microsoft Gaming closed four studios, including TangoGameworks which delivered the award-winning and highly praised Hi-Fi Rush, questions began to arise as to whether the profitability of the debut of games on Game Pass would be related to the closure. more studios.
Mat Piscatella from Circana, who reveals monthly sales of consoles, games and accessories in the United States, shared that in March 2024, money spent on subscriptions to non-mobile games stagnated, with an increase of just 1% over the same month in 2023.
“Money spent on video game subscriptions has stagnated. According to the Circana report, money spent in April 2023 in the United States was only 2% higher than in April 2022. Discovering new subscribers beyond console buyers is proving very difficult so far,” wrote Piscatella in June 2023.
Now, he himself has decided to recover his message from last year and commented that “it continues to stagnate”. Money spent on subscriptions to non-mobile games rose just 1% compared to the April 2023 figures that led me to comment on this last year. .”
The vast majority of players seem to be content with playing a small number of releases per year, focusing on sports or action titles like Call of Duty, especially free titles that they can play all year without worry, without feeling the desire to receive new updates every the months.
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Tags: Subscription gaming services stagnated
