This Friday morning (26), Ceturb-ES held the pre-launch of its biggest institutional campaign ever carried out so far. The “Be polite. Thank you very much” and seeks to raise awareness among Transcol system users about empathy and support for people with visible and non-visible disabilities. Today’s event was aimed at the Company’s internal audience.
To open the institutional action, the CEO of Ceturb-ES, Marcos Bruno Bastos, presented the campaign’s highlights to the Company’s employees present.
“We need, as civil servants at Ceturb-ES and as people, to advance in the way we understand and deal with people who have a disability. This campaign brings a very emphatic approach to our role and, personally, I think we got it right when choosing the theme”, he said.
People with disabilities who were characters in the campaign pieces also spoke during the event, such as Mrs. Efigênia Farias Rocha and Ana Barbosa Correia. Ana, who uses a wheelchair and works as an activist for the rights of people with disabilities, spoke about the difficulties faced daily by people with disabilities due to their lack of mobility.
Next Monday (29), at 10 am, the launch will take place to the general public at Palácio Anchieta, in Salão São Tiago. Address: Praça João Clímaco, 142, Centro – Vitória.
