A CNN Brasil joined the TCL Channel, free streaming integrated into the brand’s televisions. The idea is to reinforce the content portfolio in Portuguese, now including the cable news channel that has been operating in the country since 2020.
Content can be accessed via the TCL Channel app or remote control. There are another 200 free channels on the service, totaling 10 thousand hours of programs, films and series.
In a press release, Janaína Tadeu, content manager at TCL, expressed enthusiasm about the partnership, highlighting the commitment to providing diverse, high-quality content to viewers, as well as offering targeted advertising opportunities on the TCL Channel.
Virgílio Abranches, vice president of journalism, content and operations at CNN Brasil, highlighted the importance of the partnership to expand the reach of CNN Brasil programming and bring quality journalism to a wider audience through connected TVs.
The partnership is an effort to reflect the evolving streaming landscape and reaffirms TCL Channel’s commitment to delivering a seamless viewing experience.
