Apple commercial caused controversy in the USA
Last Tuesday (7), Apple launched the announcement of its new iPad Pro, starring Tim Cook, the company’s CEO. However, instead of just generating enthusiasm, the video caused a wave of controversy on social media.
The ad’s content begins with a sequence of nostalgic objects, such as a record player and a piano, being dramatically destroyed by a hydraulic press. The climax of the video is the appearance of the iPad Pro as the modern replacement for these objects, set to the sound of the song “All I Ever Need Is You” by Sonny & Cher.
Negative reactions were swift. Many people considered the announcement insensitive and disrespectful to the cultural objects that were destroyed.
Some people expressed sadness and disappointment, stating that the video failed to capture the essence of nostalgic experiences.
Criticism has focused on the commercial’s approach, suggesting that it idolizes technology at the expense of real experiences and valuing special things.
Negative comments emphasized that the advertisement did not reach the expected audience and may have generated discomfort by showing the destruction of objects.
The episode also raised deeper reflections on the relationship between technology and culture. Many have questioned whether technology is replacing significant elements of life and whether the media is portraying technology in a decontextualized and harmful way.
Check out the video below:
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