Vasco’s new master sponsor will be Betfair. The bookmaker has already signed a contract with the club and will pay approximately R$70 million per year.
Voz do Setorista: understand Vasco’s search for master sponsorship
The agreement was reported by GE on Tuesday. The company’s name was first published by journalist Carlos Berbert. Betfair will pay R$115 million to expose its brand in the prime region of the Vasco shirt until the end of 2025.
The amount is three times higher than what the previous sponsor paid, and the deal should be announced by Vasco later this week. This will be Brazil’s fourth largest master sponsorship in financial terms. It surpasses the Fluminense and São Paulo agreements, whose partners pay R$52 million per year. See the top-5:
- Corinthians – Vai de Bet – R$120 million
- Flamengo – Pixbet – R$85 million
- Palm trees – Crefisa – R$81 million
- Vasco – Betfair – R$70 million
- São Paulo and Fluminense – SuperBet – R$52 million
There were approximately 115 days without master sponsorship since PixBet left. Vasco adopted an unchanging stance in the market of only accepting proposals with values that it considered ideal for advertising in the space. The negotiations were carried out by the SAF board, together with executives from 777 Partners.
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