Landim reaches R$120 million deal with PixBet after Flamengo demands

Landim reaches R$120 million deal with PixBet after Flamengo demands
Landim reaches R$120 million deal with PixBet after Flamengo demands
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Flamengo

The Council will still vote on the new agreement, but the tendency is only for a mere formality to accept the new conditions

Per Alexsander Vieira

04/03/2024 – 16:20hs BRT

Per Alexsander Vieira

04/03/2024 – 16:20hs BRT

Most valuable shirt in Brazil

O Flamengo has managed to raise a lot of money in recent years from its sponsors. The club has managed to become healthy from a financial point of view and has increasingly broken revenue records.

© Pedro H. Tesch/AGIFRodolfo Landim demanded that PixBet increase sponsorship to R$120 million at Flamengo

The club, which already has the most valuable shirt of Brazilian football in total sponsorships, it will also once again have the largest individual contract with a sponsor. In the coming days, Rodolfo Landim and his team hope to reach a new agreement.

After three months of negotiation, Flamengo’s marketing managed to get Pixbet to match the amount paid by the competitor Go From Bet to Corinthians and should make the new agreement official in the coming weeks.

The club has always analyzed the market to find out how much it can raise from sponsors. The club’s policy is to have the highest values ​​in Brazilian football and after the agreement with the São Paulo rival, it demanded improvements.

More details of the new agreement with PixBet

Flamengo cited a clause in the contract that predicted that Pixbet would have to automatically increase the amount paid if it agreed a higher amount with another club during the duration of the contract. The information is from the portal Red-Black World.

It is worth remembering that the current contract runs until December 2025. With the arrival of Augusto Melo, Alvinegro Paulista achieved greater revenues and Mengão understands that it cannot be left behind due to its visibility.

Does Landim manage well?

Does Landim manage well?

111 PEOPLE HAVE ALREADY VOTED

Although the contract with the Corinthians other than with Pixbet, Flamengo managed to convince the sponsor that the agreement was undervalued. However, the company offered better conditions to Corinthians fans, with values ​​close to those practiced with Mais Querido.

According to the portal, the board threatened to go to the market to look for alternatives if the bookmaker did not match Corinthians’ offer. The club always receives surveys from the main brands.

R$120 million per year

Flamengo will guarantee an additional R$35 million annually, a total of R$70 million more over the two years of the contract. Internally, the change was greatly celebrated by President Rodolfo Landim’s administration.

The value will go from R$85 million per year to R$120 million per year, the same amount paid by Vai de Bet to Corinthians. The club even aspired to a higher amount, but accepted the terms due to its good relationship with the company.

With this, Flamengo’s marketing will exceed the already ambitious goal of R$250 million in sponsorship value for the shirt in 2024. The amount means the club has the most valuable shirt in Brazilian football.

The total paid by sponsors to display their brands on the red and black uniform will exceed the R$ 230 million guaranteed after the renewal of the contract with BRB last Monday to R$265 million.

The article is in Portuguese

Tags: Landim reaches R120 million deal PixBet Flamengo demands

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