Inmaculada, the horror feature film starring Sydney Sweeney, hasn’t even premiered in Brazil yet, but it’s already making waves in the USA. Following Sweeney’s religious character, who becomes pregnant despite never having had sex, the film distorts religious dogmas, which, naturally, has angered some Christian groups.
Photo: Neon / I Love Cinema
However, the criticism doesn’t seem to bother the studio, quite the opposite. In a marketing action designed especially for the week before Easter, Neon – the studio behind the project – decided to tackle the controversy, as part of its advertising strategy.
With some posts on social media, the studio took advantage of criticism that had gone viral, to literally print the film’s promotional material. In one of these reviews, a user calls the film “blasphemous, satanic, feminist, pro-abortion and anti-life that degrades Christians”, as well as “also humiliating Mary, mother of Christ”.
Another hateful comment to go viral used words like “Diabolical”, “profane”, stating that Imaculada “spits in the face of everything that is sacred. Just… evil”. And just as you, horror fan, probably thought when reading these comments, the studio also asked itself “are you a fan or a hater?”.
Just in case, such “criticisms” also became part of one of the posters published on Neon’s networks. Check it out below:
Read the article at QuandoCinema
It performed poorly at the box office and became a joke: Sydney Sweeney doesn’t care about the failure of Madame Web
“As a woman, I feel like I have to create opportunities for myself”: Sydney Sweeney is making her way in the industry as a producer
On Netflix: The film that destroyed a million-dollar fantasy and horror universe – and is one of Tom Cruise’s biggest failures
Rua do Medo 4: Actresses from Harry Potter and The Conjuring join the Netflix horror saga; find out who else is in the cast
Tags: Horror film Sydney Sweeney generating outrage studio continues profit Inmaculada
