Copacabana beach was the stage for a megashow that enchanted Madonna’s fans and boosted Rio’s economy. Last Saturday’s performance (4), which marked the artist’s 40-year career, had a significant financial impact, according to data released by the city hall.
According to municipal authorities, the event boosted the local economy by at least 300 million reais. This value represents an amount 30 times greater than the 10 million reais invested by Rio City Hall in sponsorship for the show.
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Data provided by the event organizers and compiled by SMTUR revealed that the international media exposure of Madonna’s concert in Rio generated significant advertising value. After the official announcement, media coverage reached US$43.9 million in advertising terms, equivalent to R$217.6 million. This indicates that, if Rio City Hall decided to promote the event with an advertising campaign in the international press, it would have to spend more than R$200 million. However, this amount was achieved spontaneously with the officialization of the show.
