Networking is the theme of the biggest event for women entrepreneurs in Santa Catarina

In the business world, the quality of the product or service is not the only factor determining success. Networking established over time plays an essential role. This aspect is even more relevant for women, given the challenges they face in establishing themselves in the market. It is an opportunity to build a support network, where experiences, knowledge and resources are shared, strengthening each other.

“When they establish connections among themselves, entrepreneurs cultivate an environment of sisterhood that motivates them to pursue their goals. This interaction makes all the difference in a scenario where 75% of women in the job market suffer from impostor syndrome, questioning their own potential. It is through this networking that the exchange of experiences inspires and drives each other’s success”, highlights Camila Renaux, specialist in Strategic Marketing, Digital Marketing and Artificial Intelligence.

This theme gained ground during Camila’s participation in Conecta Elas, a prominent event in the female entrepreneurship scene in Santa Catarina. Held in Brusque (SC), on April 24, the meeting brought together 180 female entrepreneurs.

Below, the expert reveals three benefits of networking for female entrepreneurship:

Share experiences: networking between female entrepreneurs is like a welcoming hug in an often challenging business world. It’s a place where we can share our stories, the highs and lows, and find genuine support. Being in contact with those who understand your struggles is an opportunity to learn and grow together. Therefore, exchanging experiences not only provides us with new insights, but also cultivates a sense of community and solidarity that strengthens us to overcome any obstacle that may arise along the way.

Boost self-confidence: connecting with other women who share the same dreams and ambitions provides an extra dose of courage to move forward with determination. Each conversation and exchange of experiences reminds us that we are not alone and that, together, we are a powerful source of support and strengthening. This sense of togetherness motivates us to take more risks, rekindling our confidence in our full potential.

Opportunities for partnerships: networking can be compared to meeting friends for coffee, but with a magical twist: incredible opportunities arise with each conversation. It’s a chance for us to connect to explore profitable collaborations and partnerships. Each new connection seems to be a special invitation to embark on projects that motivate us and drive our business growth. After all, when we join forces, we are able to achieve much more than we could individually, creating a supportive and inspiring environment that directs us to entrepreneurial success. Play!

Learn more about Camila Renaux

Camila Renaux is a specialist in Strategic Marketing, Digital Marketing and Artificial Intelligence from MIT, in the United States. Voted the best Digital Marketing professional in Brazil three times, she is an ambassador for Philip Kotler and his eWMS (World Marketing Summit) event in the country. She has trained thousands of students, spread across five continents, through her online courses. A business consultant, she has experienced digital in her daily life for over 20 years. She actively produces content to share generous doses of information and is a speaker at one of the biggest marketing and sales events in Latin America.

Source: Oficina das Palavras