He just wanted to have a channel to play and talk about games when he started on YouTube in 2012. Maybe be a professional gamer. Today he has a place on the Forbes 10+ list, as one of the ten most influential young Brazilians in Brazil. Enaldinho’s numbers are impressive: 35 million subscribers on YouTube, 11 million on TikTok and 6 million on Instagram. And these millions represent many more millions in the bank account of the 25-year-old miner.
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Enaldinho generates revenue of R$20 million per year. The youth audience is their bread and butter. Upon realizing that his channel could earn more than games, he started to go viral with vlogs, posting challenges, interacting more with internet users, showing off his sticker collections and even paying some money. It worked out.
Influencer moves R$20 million per year
The son of doctors, the young man never wanted to have a conventional career. And at the age of 18 he was already earning so much that he didn’t need a diploma to prove that his future would be guaranteed. Some mistakes in the content he created made him rethink his path. He moderated the challenges, the swearing and won over not only the children but their parents.
The first five years of the channel were spent investing in content and saving money. Enaldinho was not dazzled by his reputation as rich and only started wasting around three years ago. He bought a Porsche Carrera, worth around R$900,000, and more recently treated himself to a Corvette, which costs up to R$2.5 million. Soon, it will give way to a Lamborghini, the YouTuber’s old dream.
In 2019, he also purchased a house in Orlando, Florida, always thinking about the ideal setting to record his videos. He’s not one to splurge on parties and nights out, but he likes brands like Gucci and Dolce & Gabbana, as well as traveling with his girlfriend, fellow influencer Ana Clara Rios.
Among the boy’s extravagances are spending a lot of money on Lego. So much so that he decided to build a giant house with the fitting pieces, spending R$100,000. To do this, he has a team of 50 people in his company.
In addition to the house in the USA, Enaldinho has an apartment in the south of Belo Horizonte, a house in the capital of Minas Gerais and a plot of land also in BH. In addition, it has more than 50 licensed products with its brand on the market, from cookies to toys. Three published books and films. Soon the influencer will make his brand international and dub the videos in other languages for South America and India.
