Migration to TV 3.0 will be gradual and will begin in large capitals; Choice of channels will be made by applications
The Minister of Communications, Juscelino Filho, anticipated the announcement of the evolution of Digital TV to a new technological standard called TV 3.0, to be launched in Brasília, this Wednesday (April 3, 2024). The new feature promises better image quality and easier access through connectivity. The announcement was made during his participation in the program “Bom Dia Minister”.
“The big difference will be precisely the issue of integrating television transmission with better image quality, sound quality, with connectivity, with the internet, with broadband” said Juscelino. According to him, Brazil is still one of the largest consumer markets for open television in the world and the way of accessing this communication channel will be revolutionized with the change.
The traditional choice of channels will be replaced by applications that will make content available, both live and on demand, making browsing more interactive. The minister also said that this interactivity will also provide new business opportunities, through the offering and consumption of advertisements, marketplace (buying and selling environment) and purchasing environment.
According to him, the technology to be adopted should be defined by the end of 2024. As a result, the industry must work on the production of equipment and converters to ensure the integration of open signals with the internet. The migration will be gradual and will begin in large capitals, where the signal will initially be available.
With information from Agência Brasil.
