Neymar Jr. was sued by man who lost all his life savings on betting site
Neymar Jr. is the target of a million-dollar lawsuit filed by an unemployed man from Rio de Janeiro who blames the football player for making him lose all the money he saved throughout his life. But how would this be possible? The boy says that he was influenced by the athlete through his social networks to use all his money at the Blaze betting house and lost everything he had been saving for years. Now, he is asking not only for the amount invested, but also for high compensation.
But Neymar is not alone on the list of defendants. The author of the case is called Erick Amaro Pinheiro Paiva, he lives in Rio de Janeiro, and he asks that in addition to the football player, the YouTuber Felipe Neto, and the digital influencers Jon Vlogs, Juju Ferrari and Nanna Chara are also held responsible for their damages. . The companies Blaze (the bookmaker where he lost all his money), Okto Payments SA, Pagsmile Intermediação e Agenciamento de Negócios Ltda., and Luxpag Meios de Pagos Ltda are also listed in the process.
In the process obtained exclusively by the column, Erick said that he watched several videos posted on social media by these influencers, who recommended Blaze as a possibility to win large amounts of money without having to leave home, just by betting on the platform’s games.
Unemployed, he decided to use all his savings to multiply the amount he had saved. And because he was impacted by these influencers several times, always with the argument that Blaze paid a great value on bets, Erick invested R$62,000 in the platform’s games, and ended up losing everything.
The author of the action was unhappy with his “bad luck”, since in the videos published by Neymar and Felipe Neto, they always got along well and multiplied the value of their bets, winning more money. When searching for information, Erick ended up discovering, through tutorials published on YouTube by people who had already worked with Blaze, that all these digital influencers used a “training” profile on the betting platform, which was properly programmed to make the player earn large sums of money.
For some reason, the author of the case managed to access this training profile, which Blaze only makes available to the influencers it hires to be its ambassadors, and did a simulation in which he bet a thousand euros (the equivalent of R$5,530.00 in current price) and ended up making a profit of more than one million euros. Erick recorded the video and attached it to the action to prove that the videos made by Neymar and all the other famous people were of false bets, and that they induce people like him to lose money.
“This finding leads us to the obvious, the platform’s training/fake/demo account has a different algorithm from the ‘real’ account, the person sees the influencers betting, earning so-called ‘extra income’, without knowing that they use the demo account, when betting on the ‘real’ account, with a different algorithm, the person loses their bets”, says the action.
Although he knows that the influencers are not partners of Blaze, the author of the action holds them responsible for encouraging their followers to lose money and resorts to articles in the Consumer Protection Code, which places the platform’s promoters as guilty of causing their followers to consume the products and services they promote. Furthermore, he also mentions that many of them do not even indicate that their publications are advertising content.
Felipe Neto and Jon Vlogs are also defendants in the action
“In this way, the consumer is unable to identify that it is commercial content, making them vulnerable to advertising, which is why it becomes possible to hold these professionals responsible for products and services that cause some type of harm to the consumer” , says the lawsuit.
“Digital influencers not only give a face to the product, helping to position it in the market, but they demonstrate how it should be used, as well as explaining its specifications. When this objective is not achieved and, on the contrary, an injury is caused to the consumer, whether material or health and safety, we are faced with civil liability in consumer relations.”
“This is because they act as guarantors of the indicated product or service. In case of untrue information, characteristics, qualities and advantages attributed to the product, added to the power of persuasion and Authority of the influencers, it presents itself as something negative to the consumer, thus breaking way, with trust and good faith towards his followers”, explains Erick’s lawyer.
The action was filed on April 26, in Rio de Janeiro, and the boy asks that all parties involved in the action pay him back the R$62,000 he lost in betting, as well as compensation of R$1 million for moral damages.
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