Globo ‘rescues’ characters from the first phase to try to boost the soap opera’s audience

In recent weeks, Globo soap operas such as They for Them, Tropical paradise It is Family is everything, had a considerable increase in audience. This, however, did not happen with the remake of Rebornwhich has been stalling in Ibope.

According to data from Kantar Ibope Medialast Thursday, March 28th, the soap opera reached its lowest audience on that day of the week, scoring just 25.0 points in Greater São Paulo, thus representing its worst performance on a Thursday. To contextualize, the novel Earth and Passion (2023) presented more promising results in its tenth week.

Globo tries to recover Renascer audience

In an attempt to boost Renascer’s audience, Globo has been using a bold strategy. In this ocasion, the broadcaster has been ‘rescuing’ characters from the first phase and appealing to ‘saudade’. This was evident in the episode last Tuesday, April 2nd.

In this ocasion, flashbacks of beloved characters from the first phase were shownas Juparáplayed by Evaldo Macarrão, José Inocêncio when it was played by Humberto Carrão It is Adanilo in the role of Deocletian. One of the villains of the first phase, Colonel Firmino (Enrique Diaz) also appeared in the nostalgic episode.

In fact, the appeal to “saudade” ended up having repercussions on social media, as many viewers liked the soap opera more during the first phase. It remains to be seen whether the strategy used by TV Globo will reflect on the soap opera’s audience. Check out some reactions:

SEE MORE: Reborn: 4 important characters who will die by the end of the soap opera