Hz | Eliana does not renew her contract and leaves SBT after 15 years; understand the case

Presenter Eliana decided not to renew her contract with SBT and will leave the broadcaster’s Sundays next June. The announcement was made in a statement sent this Monday (1). Until the middle of the year, Eliana will have new programs. The broadcaster is still studying what it will air next.

“SBT, its board of directors and Eliana announce today, in a mutual and friendly manner, the presenter’s decision to end her solid and successful professional partnership with the channel in June 2024”, says the note.

“After almost 15 years leading a consolidated and highly successful program, Eliana decided that it was time for a new phase with other professional challenges, without ever forgetting the countless days of joy, achievements and learning experienced at the station, so much so that she will continue to be Godmother of the Telethon and insists on returning to the station to present the fundraising program for AACD”, completes the statement.

“Both parties legitimately express their mutual gratitude and wish the best for the future. SBT also reinforces its affection and support for the presenter in whatever paths she intends to follow, and informs that the doors will always be open for her”, reinforces the note.

With the change, Eliana will end her second stint at the broadcaster. She was revealed after being discovered by Silvio Santos in 1991, as a children’s presenter.

He stayed on TV until 1998, when he transferred to Record. He returned to SBT in 2009, again at the hands of Silvio Santos. Since 2019, Eliana was second in audience ratings on Sunday afternoons, and beat Rodrigo Faro, her main competitor on Record.

In recent times, however, the presenter had her program questioned by viewers, who pointed out a style far from what was usual. It is not yet known what Eliana will do in the second semester.

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