Owner of Natura arrives to annihilate Cacau Show

Home » Now » 200 stores in Brazil: Owner of Natura arrives with 2 feet to topple Cacau Show and open a new chocolate giant

Owner of a multinational cosmetics company annihilates the most beloved in Brazil and the news falls like a bomb

It’s hard to resist chocolate, a widely appreciated product. A Cocoa Show, one of the main companies in the sector, has gained prominence in the market and leads the industry of this much-loved sweet. However, to the company’s concern, the owner of the Nature opened a new chocolate store, threatening its position in the market.

In 2017, the owner of the Brazilian multinational cosmetics company chose to launch a company with the aim of surpassing his competitor, Cacau Show.

Thus, the owner of Natura emerged as the new leader in the chocolate market and plans to open 200 stores throughout Brazil. This company is Dengowhich currently has 33 stores in the country and has expansion plans to reach 200 units.

Dengo brand chocolate – (Photo: Reproduction / Internet)

As reported by Folha Pernambuco, the company is prepared to expand its operations abroad. In fact, Cacau Show’s competitor opened its first unit in the lively Montmartre neighborhood in Paris, according to the portal.

The owner of the cosmetics brand establishes a partnership with a local partner, Frenchman Charles Znaty, to join the international brand.

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“Charles came to us in 2019, when he came to Brazil and got to know the brand. I believe that the fair price and commitment to social practices are elements that attracted the French”said the CEO of Dengo, Estevan Sartoreli.

Dengo Store (Photo: Reproduction / Internet)

BRAND

Furthermore, the CEO of Cocoa Show revealed that the strategy is to find efforts in the Brazilian market with the opening of new units.

According to him, the expectation is for a 20% increase in chocolate production by 2023. The company’s main product is raw chocolate bars, known as ‘quebra-quebras’.

However, what makes the brand most proud is its contribution to the cocoa economy. While retail receives 50% of the value of the final product, the industry receives approximately 38%.

“The cocoa tree, who had to work for six months, only gets 4% to 5% of the final value”said the businessman.

Chocolate tablets - (Photo: Reproduction / Internet) — Chocolate tablets – (Photo: Reproduction / Internet)

Additionally, the brand has 200 suppliers, a number that plans to increase to 10 times in the coming years. The corporation’s main highlight is its emphasis on customer experience.

Sellers offer detailed information about the brand and product. After one year at the company, all employees travel to Bahia to get to know the farmers and the cocoa production process.

Who owns Cacau Show?

Alexandre Tadeu da Costawas responsible for founding the beloved chocolate company, Cocoa Show. The company has more than 4 thousand stores throughout Brazil and leads the business focused on the most beloved sweet: chocolate.