Discord accidentally breaks record for views in 24 hours on YouTube

There are jokes that go too far and the April 1st Discord video even reached proportions never seen before. All by accident.

April 1st is synonymous with jokes and little lies that plague the internet. Known for its jokes, Discord’s communications team released a video on YouTube to celebrate “April Fools’ Day” where it reveals in just 17 seconds the introduction of lootboxes on the chat platform.

Everything is fine in the video, the joke was well received and no one was harmed, but the joke ended up going a little too well. We don’t really know how, assuming it was due to an integration into the platform when the program opened, but the video reached numbers never seen before on YouTube.

This just 17 second clip achieved a staggering 1.4 billion views in just 24 hours, something never before achieved on this video platform. The video eclipsed previous records, such as the most viewed video in 24 hours not related to music, which belonged to the GTA VI trailer with 90.4 million, but not only that.

The fastest video to reach one billion views belonged to the music video for Adele’s song Hello, which took 87.4 days to reach this figure, something that Discord achieved in less than 24 hours. Another broken record belonged to the song Butter, by BTS, which had 108 million views in 24 hours, being the most viewed ever in such a short period.

The numbers continue to grow, but it is not expected to reach the Baby Shark viewing colossus, which is the most viewed video ever on YouTube with 14.22 billion views currently. The only reaction from the chat platform so far was a simple “oops” on its X page.

This is the reason for all the records:

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