Vasco will once again have a master sponsor. This week, the SAF board closed an agreement with a bookmaker, whose name will be revealed in the coming days, which could pay R$115 million to expose the brand in the prime region of the shirt.
The contract with the new partner will be for one and a half years, valid until the end of next year.
Podcast ge Vasco analyzes Hugo Moura’s mistake in expulsion: “Lack of intelligence”
There were approximately 115 days without master sponsorship since PixBet left. Vasco adopted an unchanging stance in the market of only accepting proposals with values that it considered ideal for advertising in the space.
The new sponsor will pay around three times more than the previous one. It will be approximately R$70 million per year. Once made official, this will be the fourth largest master sponsorship in Brazil in terms of values. It surpasses the Fluminense and São Paulo agreements, whose partners pay R$52 million per year.
The five highest master sponsorship values:
- Corinthians – Vai de Bet – (R$ 120 million)
- Flamengo – Pixbet – (R$ 85 million)
- Palmeiras – Crefisa – (R$ 81 million)
- Vasco – not yet disclosed – (R$ 70 million)
- São Paulo and Fluminense – SuperBet – (R$ 52 million)
The negotiations were carried out by the board, together with executives from 777 Partners, even though SAF has not yet hired a commercial director to replace Caetano Marcelino, who left in November last year.
Vasco returns to the field next Sunday to face Vitória, in São Januário, in the sixth round of the Brasileirão
Watch everything about Vasco on ge, Globo and SporTV:
Tags: Vasco closes master sponsorship betting house pay R115 million Vasco
