Comlurb’s selective collection incentive campaign was at a free market in Botafogo, this Saturday – Rio de Janeiro City Hall

This Saturday’s action was held at the street market on Rua Paulo Barreto, in Botafogo – Disclosure

Comlurb promoted, this Saturday (27/4), the awareness campaign to encourage selective collection at the street market on Rua Paulo Barreto, in Botafogo, in the South Zone. The action aims to encourage the practice of separation in Rio de Janeiro, in home, of potentially recyclable materials. The objective is to make the recycling wheel turn, in addition to reinforcing selective collection routes.

The campaign to encourage selective collection has been taking place since March of last year. In 2023, Comlurb’s focus was on squares and beaches, with a total of 48 actions, in highly visible points in the North, South, Central and West zones. This year, the actions will be concentrated in open-air markets in all regions of the city.

During the campaign, informative pamphlets are distributed, and area technicians answer questions and provide guidance to the population. Currently, Comlurb’s selective collection service serves 122 neighborhoods in Rio. All collected material is delivered to 28 waste picker cooperatives, which separate and sell the products. Recyclable waste thus guarantees work and income for cooperative members and their families. Currently, door-to-door collection is carried out once a week, on alternate days with home collection. The population can find out about the day and time of collection on each street on the Comlurb page.

For the recycling cycle to be increasingly successful, it is essential that residents participate in this process, promoting the separation of waste in their homes. Without the participation of the population, the selective collection service becomes unproductive.