The journalist Christiane Pelajo was announced this Tuesday (02) as the first talent hired by the new journalistic channel CNBC Brazil. According to the CNBC Times Brasil group, led by Douglas Tavolaro, She will anchor one of the network’s main prime-time news programs, which will be present on all platforms. Pelajo worked at Globo for 26 years and was one of the journalists who founded GloboNews in 1996.
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“I am honored and excited to be an anchor at CNBC in Brazil. I am immersed in the universe of business, innovation, technology and creativity. This new challenge has total synergy with the work I have been doing over the last two years. Let’s change business journalism here in Brazil”, said Pelajo in a statement released by CNBC.
And he added: “It’s going to be historic and I can’t wait to say ‘Good evening’ again, on air!”
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For Douglas Tavolaro, founder and CEO of CNBC in Brazil, Christiane Pelajo confers a significant innovative impact that the new journalism broadcaster has had across the country since the announcement of its launch at the beginning of the previous month.
“Our first video name could not be other than a woman who so well represents the strength, talent and intelligence of Brazilian journalism. His knowledge of the business world, added to the news structure of CNBC Times Brasil, will contribute to the quality of information in the country and present an innovative television journalism project.”
Advance by NaTelinha in December 2023, the formation of the Times Brasil media group was officially announced last month, whose primary focus will be the distribution of exclusive content in Portuguese from the prestigious CNBC, a member of NBCUniversal. The channel will be led by Douglas Tavolaro, former partner at CNN Brasil. According to the report, CNBC Brasil’s editorial headquarters will be in the Avenida Berrini region, in São Paulo.
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CNBC is internationally recognized for its leadership in economic journalism, providing global economic perspectives across multiple platforms. In the USA, it has been on air since 1989 and has more audiences than CNN. The broadcaster competes for market leadership with Fox News. It is the first time that the American group has closed this partnership model outside of parents. In Brazil, its debut is scheduled to take place between September and October.
CNBC Times Brasil will cover everything from business news to politics, sports, lifestyle, entertainment programs and even reality shows related to entrepreneurship.
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Before the announcement of Christiane Pelajo’s hiring, CNBC revealed the names of some of its executives. Érica Reis was appointed as Head of Market Intelligence, journalist Rafael Gomide took over as Director of Operations (COO), and lawyers Marco Aurélio Cordeiro and Jaques Tiago Colares occupied, respectively, the positions of Vice-President of Legal and International Relations and Head of Compliance and Investor Relations.
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Christiane Pelajo
Journalist Christiane Pelajo was hired by Grupo Globo for 26 years. She joined GloboNews in 1996, joining the team of presenters that launched the channel. After nine years dedicated to GloboNews, she joined the Jornal da Globo panel for more than a decade, standing out in covering political and economic topics, which were also prominent in the news programs she conducted at GloboNews.
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At the same station, Pelajo made history by becoming one of the anchors of Conexão GloboNews, the first Brazilian news program presented by a female trio. For more than two decades at Globo, Pelajo, fluent in English and French, provided special coverage in several countries, including France, Spain, Germany, Italy, Greece, India, the United States, the Dominican Republic, Chile, as well as all regions of the world. Brazil.
In November 2022, Pelajo left Globo to dedicate himself to business journalism. He became a TEDx speaker and participated in conferences at innovation, technology and creativity festivals, such as SXSW (Austin, Texas), WebSummit in Rio and Lisbon, South Summit, Rio Innovation Week and Rio2C. In addition, he took on the coordination and co-authorship of the books Ser + Em Comunicação, Uma Sobe e Puxa a Outra and Rise and Raise Others.
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In an interview with Quem magazine, in March 2023, Pelajo revealed that it was during a spiritual retreat that he made the decision to resign from Globo. “The feeling is that my career at TV Globo had already gone through all the challenges and I really wanted to open up to another universe. I needed to have more time, more flexibility in my schedule, for me, it’s a delight.”
