LabCultura.RS offers workshops with eleven experts starting next Monday

Next Monday (01), training for the LabCultura.RS, program offered by the State Secretariat for Culture (Sedac) in partnership with Feevale University, to accelerate cultural projects selected in the notices of the Paulo Gustavo Law (LPG) and qualify proponents and cultural agents. The project was launched on Tuesday (26), with a “Workshop on Culture and Creativity”, which is still available on Sedac’s YouTube channel.

The activities will be offered until the end of May, in virtual meetings. Some of them will also be broadcast on YouTube, so that the general public can follow. This stage of the program will take place on April 1st, 2nd, 3rd, 4th, 5th and 8th, always at 7pm. Then, between April 10th and May 28th, the meetings will be exclusive to the projects included in the notices 08, 09, 10, 11 and 12 of the Paulo Gustavo Law (LPG).

Information and guidance will be provided on how to solve problems related to the implementation of objectives, goals and application of resources in the activities of each project covered. The proposal is to qualify project work plans so that they become more efficient and effective. If you have any questions, the team can be contacted by email at [email protected].

Open capabilities

The training courses with open broadcast will be composed of 11 specialists who will offer workshops on topics inspired by LPG notices, all with live broadcast on Sedac’s YouTube, accessible in Libras. There is no need to register in advance to participate. Check the schedule:

Search, Record and Memory
With Elano Collaço and Mauro Paz
01/04 – Monday | from 7pm to 9:30pm

Culture and Education
With Marta Porto and Maria Helena Cunha
02/04 – Tuesday | from 7pm to 9:30pm

Festivals and Circulation
With Aldren Flores and Marcelo Bones
03/04 – Wednesday | from 7pm to 9:30pm

Collaborative Arrangements
With Alice Freitas and João Figueiredo
04/04 – Thursday | from 7pm to 9:30pm

Artistic Creations
With Lilian Maus and Pedro Gonzaga
05/04 – Monday | from 7pm to 9:30pm

Audiovisual and Development
With Cesar Piva
04/08 – Monday | from 7pm to 9:30pm

Learn more about the experts

Aldren Flores: Marketing and diversity professional. Creator of @mais.afro. Linked to issues of diversity and racial plurality, she is also a member of the Atinúké black women’s collective and the Group of Black Professionals in the Creative Industry of RS (GPNIC), acts as a specialist facilitator of Explorer X – the global entrepreneurship program of the Santander Group and the Afrolab – PretaHub’s acceleration program, taking on the challenge of being the Executive Producer of the new edition of the Feira Preta Festival in 2023.

Alice Freitas: Social entrepreneur, Fellow Ashoka and Fellow of Women Changemaker specialized in female economic empowerment by Global Women in Management (Washington-US), postgraduate in Management from COPEAD-UFRJ, graduated in law, co-founder of Rede Asta, a social organization that has been empowering nano entrepreneurs for 18 years to leverage knowledge, market and networks. More than 11 thousand women have been supported in 220 municipalities in Brazil, having received recognition from several awards such as Visionaris from UBS, Successful Entrepreneur from Pequenas Empresas e Grandes Negócios, FINEP Inovação Social, among others. In 2020, she took over the Pertinho de Casa platform created by Accenture, which is now a new Asta brand.

César Piva: Since 2005, he has been manager of the Fábrica do Futuro Institute and from 2016 onwards he assumed the presidency of the Development Agency of the Audiovisual Pole of Zona da Mata in Minas Gerais, both institutions based in Cataguases. From 2022 onwards, he will also work in Juiz de Fora, integrating a wide network of local cooperation for the implementation of the “International Creative Economy Hub” in the city. Graduated in Sociology with a specialization in “Culture and Education” from the Latin American Faculty of Social Sciences – FLACSO, he is currently studying an MBA in “Innovation and Entrepreneurship” at the School of Arts, Sciences and Humanities of the University of São Paulo – EACH-USP.

Lilian Maus: Visual artist and professor at the Department of Visual Arts, Institute of Arts at UFRGS, where she completed, at PPGAV, her Doctorate in Visual Poetics (2016) and Master’s Degree in History, Theory and Criticism of Art (2012), as well as the Bachelor of Fine Arts (2005) and Degree in Visual Arts (2012). He received awards from Funarte, the Ministry of Culture, PROEXT-UFPE, Açorianos de Artes Plásticas, the Porto Alegre Municipal Secretariat of Culture, and international awards for the film Travessia/Passage at video festivals in Canada (ALTFF Summer 2019 and World Independent Cinema Awards WICA 2021) and in Russia (New Harvest Film Festival 2019). She has works in the collections of MACRS, MARGS, Museu do Trabalho (RS), Pinacoteca Barão de Santo Ângelo (UFRGS), Pinacoteca Aldo Locatelli (RS), Instituto Figueiredo Ferraz (SP), UNIVASF (PE). She was manager of the independent artistic space Atelier Subterrânea (Porto Alegre, 2006-2015).

Marcelo Bones: Programmer, consultant and advisor to important theatrical festivals Brazilians. In 2004 and 2012, he was coordinator and artistic director of FIT-BH – Belo Horizonte International Theater Festival. He teaches courses on international and national circulation for producers and performing arts artists. Creator and organizer of markets and business roundtable events. Creator and general coordinator of the Festivals Observatory, an organization for the dissemination of information, reflections and research on theater festivals in Brazil. He has several articles published in specialized magazines, in Brazil and abroad. Articulator of the Brazilian Network of Theater Festivals. Executive Director of Platô – Theater Internationalization Platform, a consortium of four theater groups that aim for internationalization actions. He was director of performing arts at Funarte from 2009 to 2011. Graduated in Social Sciences. Until 2016 he was a professor at Cefar – Centro de Formação Artística da Fundação Clóvis Salgado in the Chair of Theater Direction. Director and founder of the Teatro Andante Group in Belo Horizonte. Between 2015 and 2016 he was the coordinator in the theater area of ​​the National Arts Policy of the Ministry of Culture. He was Director of Articulation at the Secretariat of Culture of Belo Horizonte and Undersecretary of Culture of Contagem.

Maria Helena Cunha: Cultural manager, teacher, researcher, Master in Education (FAE/UFMG), Specialist in Cultural Planning and Management (PUC/MG). She was academic coordinator of the postgraduate course in Cultural Management at Centro Universitário UNA. She was the pedagogical coordinator of the Creative Skills Program. She coordinated the Planning of the Strategic Solutions Program for the Performing Arts (SEBRAE-MG). Director of Inspire Gestão Cultural and Inspire Virtual Library. She published the books Cultural Management: Profissão em Formação (2007) and Strategic Planning of Cultural Projects and Programs (2018). She is currently the pedagogical coordinator of the training program at Instituto Vivas and Instituto Tatajuba and a doctoral student in Arts, at PPG Artes / EBA / UFMG, research line in performing arts.

Marta Porto: Culture critic, journalist, consultant. Has participated in the main international arenas of debate on arts, culture and cultural policies over the last 25 years. He has been leading or collaborating with United Nations programs, governments, companies and foundations in culture and education, cultural democracy, civic communication and social engagement projects.

Pedro Gonzaga: Professor, musician and writer, has ten published works, including prose, poetry, chronicle and essay. He also works as a translator, having translated more than 20 books into Portuguese. PhD in Literature from UFRGS, he is currently a columnist for Portal SLER and Estado da Arte, Estadão’s blog. Currently lives in Buenos Aires.

Elano Colaço: Founder of the company Head of Art. Graduated in Industrial Design from the Federal University of Pernambuco, has a career marked by interdisciplinarity, working in areas such as advertising, branding and editorial design. He worked for large clients between Brazil and the Netherlands, such as Mastercard, Samsung, Nestlé and Bradesco and worked for agencies such as WMcCann, VML, Muse Amsterdam and Oliver.

Mauro Paz: Founder of Studio Mano, is a creation studio that has the culture as raw material. From there, we decipher the behaviors of different audiences. And, with it, they create bridges between people, brands and projects. Among the main clients are the Ipiranga Museum and the Cinemateca Brasileira.Master in Literary Theory from PUC-RS, creative director, screenwriter and writer. Before Studio, Mauro created campaigns for major brands such as Mastercard, Chevrolet, Mitsubishi and SKY and worked for some of the country’s main agencies, such as WMcCann, Ampfy and Wunderman. He has won national and international awards, including Clio, Effie and El Ojo. He is the author of the novels “Between Remembering and Forgetting” (Editora Patuá, 2017), a finalist for the 2018 São Paulo Literature Prize, and “When the Buildings Started to Fall” (Todavia, 2023).

João Figueiredo: Professor at ESPM, where he is also head of the “Entertainment Management” area and coordinator of the Creative Economy Center; He is a professor at the Department of Geography at PUC-Rio, where he is also a researcher at the Territorial Management Research Group in the State of Rio de Janeiro. Graduated in Economic Sciences from the Federal University of Rio de Janeiro (2001), graduated in Geography from the State University of Rio de Janeiro (2003), master’s degree in Geography from the Federal University of Rio de Janeiro (2004) and PhD in Geography from the Federal University of Rio de Janeiro (2009).

know more

Lab Cultura.RS is a laboratory to accelerate projects included in the LPG, carried out in Rio Grande do Sul by the State Secretariat for Culture. Through meetings with renowned experts in the cultural market and the creative economy market, in addition to individual mentoring sessions, the program aims to provide project proponents with the tools and knowledge necessary to maximize the effectiveness and sustainability of their initiatives.

About LPG notices

The list of projects covered by the nine LPG notices was released by Sedac on February 19. 328 projects were selected, among the 2,217 registered. In total, 126 selected projects (38.41% of the total) were proposed by black and indigenous people, including the places reserved by quota (30%). All regions of the State and all cultural segments were covered – heritage and cultural expressions, visual arts, performing arts, music, literature and audiovisual (this with four exclusive notices).