Edu Guedes reveals multimillion-dollar fortune, and value is impressive: “I work a lot”; watch

Edu Guedes opened the game around rumors that he had assets valued at around R$500 million. In an interview with journalist Leo Dias’ YouTube channel, he clarified that, in fact, the value is in reference to what your brand is worth.

O Ana Hickmann’s boyfriend revealed thatdue to the events that occurred in his personal lifeneeded to evaluate its brand and reached the level of half a billion reais. “With everything that happened, I had to evaluate my brand. Between licensing and all this, the brand has a lot of turnover, with gross revenues, between different products, greater than R$ 130 million, R$ 140 million per month“, declared Edu.

The businessman explained that, however, net revenue is much lower. “Of course, the net margin is very small considering all this. But I work a lot. I had to do this because some things were happening and I have my name, my brand to preserve, an evaluation of this brand was carried out and the brand was valued at R$500 million“, he commented.

Guedes also detailed some numbers from his work. “I have sold 14 million books, 9 million magazines, made more than 20 thousand recipes between TV and books, in a 30-year career“, he highlighted. Watch the interview:

Edu Guedes has worked on television since 1998, with stints on programs such as “Mulheres”, on TV Gazeta, and “Hoje Em Dia” on Record. He currently hosts “Top Chef”, in Band.