Photo: X/Big Brother Brasil / Pipoca Moderna
Not all participants in the BBB24 entered the post-reality golden phase, in which they became the target of interest from companies for partnerships and advertising. This is the case of Lucas “Buda” Henrique, who left the program divorced and with debts to pay.
In conversation with the magazine Who, Buda revealed that he is having difficulty moving his career as an influencer due to a lack of demand. “Advertising isn’t appearing as much”, lamented the capoeirista. “There are few opportunities available, but I’m embracing what I have to do in the best possible way.”
Lucas Buda added that not all members of the Pipoca group manage to attract the interest of brands. “We have difficulty with changes in a short space of time. Some have more structure, others less, and it’s difficult for everyone”, said Camila Moura’s ex-husband.
“My separation influenced this post, naturally”, acknowledged Buda, who does not believe he was only affected by Camila’s contentious divorce. “Everything that happened inside the house had an influence. What happened outside, when I was confined, had an influence. Now it’s time to manage all this chaos, this risk that I put myself in and try to act in the best way possible to achieve the best results within the scenario that I have”.
Despite the crisis, the former BBB is receiving collective efforts from the six people on the team to change the advertising scenario. “I owe [para] All of them,” Buddha said, laughing. “They are people who believe in my work, who are also expectant. They are working so that we can do really cool things for the Brazilian population. These people are investing in me hoping for a return,” he explained.
