popular car acclaimed in Brazil promises to return as a hatch and challenge rivals in the automotive market

Although the Ford Escort has 18 million units worldwide, in terms of sales, the F-150 pickup currently leads sales in Brazil

The fascination with vehicles is a notorious characteristic among Brazilians, with Ford being a prominent name in this scenario. The automaker, known for its capacity for innovation, surprises once again by announcing new features that promise to heat up the market. This time, the focus is on the return of an icon: the Ford Escort, a popular car that was missed after two decades of absence.

Contrary to the current trend of automakers, who focus on electric and futuristic vehicles, Ford chooses to bring its classic Escort back to the market. This strategy highlights the automaker, which values ​​nostalgia and automobile history, reissuing models that marked eras.

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Specifically, the new Escort has Europe as its target market, according to Motor1, part of UOL. This car, inspired by the original model, is expected to make its debut in 2024, bringing back the stylistic lines that won hearts in the past.

The reveal of the prototype in its final testing phase sparked expectations about the car’s definitive design. Projections based on recent images suggest that the new model will maintain the iconic coupe style, with a rear that harks back to the first versions of the Escort. This fusion between modern and classic highlights Ford’s intention to pay homage to its own history, bringing back the Escort, now with a look that promises to awaken both nostalgia and interest among new consumers.

Escort sold an impressive 18 million units worldwide

In addition to the Escort, Ford plans to resurrect other legendary names such as Capri, Orion, Cortina, Granada, and a US patent suggests the return of the Thunderbird. In Brazil, the Escort and Orion, the latter initially sold as the Verona and later as the Escort sedan, had already won over the public. The Cortina, famous in the 60s and 70s, and the Granada, a luxury sedan, are also on the list of relaunches, underlining Ford’s strategy of valuing its heritage.

The success of the Escort is undeniable. Being one of the best-selling cars in the world, the model has reached an impressive 18 million units sold globally. Its introduction in Brazil in 1983, now in its third generation, was just one chapter in a success story that lasted until 2003. The Escort left a legacy, consolidating itself as one of Ford’s most emblematic and beloved vehicles.

What is Ford’s most famous car?

When talking about Ford’s most famous car, the Mustang inevitably emerges as the ultimate icon of desire and performance. However, in terms of sales, Ford’s F series dominates the North American market, with the F-150 leading preferences in Brazil thanks to its robustness and grandeur. The success of these launches is evident, with the first units selling out quickly, reflecting Brazilians’ continued passion for Ford cars.

Ford’s decision to revitalize the Escort and other classic models, while innovating with its pickup truck lineup, perfectly illustrates its strategy of honoring the past while looking to the future. This balance between tradition and innovation not only reinforces the automaker’s legacy, but also promises to win over a new generation of car enthusiasts.

I’d love to know if you’ve ever owned an Escort, own a Ford car or are thinking about getting one. Tell us, in the comments section, your experience with the brand. Don’t forget to leave 5 stars and activate CPG notifications to keep up with all the news from the automotive world. To the next!