Is ‘Keyboard Trend’ the most boring in the world? Learn about engagement tactics

A specific publication pattern went viral in recent days on X (formerly Twitter). In it, internet users ask their interlocutors to “look between two letters on the keyboard” to solve a riddle. The problem is that, on many occasions, the mysteries have no solution and the trend only serves to “farm engagement“. In theory, this occurs because the social network’s algorithm understands that, when selecting the comment button to see the keyboard, users are interacting with the post — therefore, the publication is read as “interesting” by the platform, since has generated comments among the public, and is boosted.

Next, learn about the “keyboard trend” and why content creators are using it to increase the performance of their posts.

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