McLaren is favorite to close sponsorship with Mastercard

May 2, 2024 09:30

McLaren is leading a race between four Formula 1 teams to secure a lucrative sponsorship deal with credit card giant Mastercard, according to SportBusiness.

Ferrari, Mercedes and Aston Martin are also in the fight to win Mastercard’s ‘signature’, which promises a large injection of resources for the chosen team. The deal could become a major sponsorship partnership, like the one recently struck between Ferrari and HP.

McLaren has a good chance of being Mastercard’s choice, being able to repeat the sponsorship model that Red Bull has with Oracle. It is worth remembering that the British team already has a wide portfolio of commercial partners, becoming a marketing powerhouse under the command of Zak Brown.

For Mastercard, entry into F1 would bring great exposure. Unlike the unsuccessful partnership with Lola in 1997, which ended after the team had not even qualified for the Australian GP, ​​the current F1 grid is much more balanced and the teams have market values ​​of around £1 billion.

Mastercard has not yet officially commented on the possible return to the category, but the dispute between the teams demonstrates the growing interest of large companies in Formula 1.

F1MANIA.NET follows the Miami GP ‘in loco’ with journalists Victor D. Berto and Rodrigo França.

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