April 3, 2024 11:54
Photo: XPB Images
Adidas and the Mercedes team have not yet confirmed or denied a possible partnership in Formula 1.
With Lewis Hamilton’s move to Ferrari next year, Mercedes will lose two fashion brands and clothing suppliers: Puma and Tommy Hilfiger.
According to the British press, Adidas, the iconic German sports brand, can fill this gap. This ties in with last week’s confirmation that Adidas will end its decades-long association with the German football federation, the DFB.
Bild newspaper further stated that the sporting goods manufacturer from Herzogenaurach has found a high-level replacement in Mercedes.
However, an Adidas spokesperson declined to confirm the deal. “In general, we do not participate in speculation,” he said. Mercedes also declined to comment on the matter.
The leading German newspaper believes Mercedes’ new deal with Adidas is worth around 10 million euros a year.
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