‘Endrickmania’: striker accumulates sponsorship and makes Palmeiras ‘boom’

Last Saturday night (23), shortly after put the ball in England’s netthe attacker Endrickfrom the Brazilian Teamsaw his name “explode”.

Minutes after scoring for the first time with the Canarinho shirt, sentencing the 1-0 win at Wembleythe player turned trending topic (“most talked about topic”) in Xa social network formerly known as Twitter.

In other words: around the planet, no other topic was more debated, analyzed and commented on than Endrick and his antics at the age of 17 in the temple of English football.

Another proof of the boy’s media success came from Google Trendstool from the main search engine Internet in the world that shows demand trends in real time.

In Saturday’s friendly, searches for the term “Endrick” in England had two “explosions”: at 26 of the 2nd half, when the striker came on to replace Rodrygoand at 40, when he scored the goal against the British.

And “Endrickmania” continued on the attacker’s social networks.

According to a survey carried out by the athlete’s staff, the young star won 315 thousand new followers on their accounts within 24 hours of the Wembley triumph.

In total, they were 215 thousand at the Instagram and more 100 thousand at the TikToktwo of the most used (and profitable) networks in the world.

For comparison purposes, other important characters from the friendly gained far fewer followers within those 24 hours.

Accounting only for the Instagram, Vinicius Jr. gained 56,064 thousand new fans; Jude Bellingham63,723; Rodrygo27,143; Lucas Paquetá, 25,560; It is Phil Foden8,140.

A good part of his new fans came from England itself, as Endrick was praised by one of the biggest clubs in the country: Manchester United.

Owners of almost 64 million of followers on Instagram and more 38 million at the Xyou Red Devils made a post praising the Brazilian player for talking about Bobby Charltonidol of the English team, after the match.

For those who manage Endrick’s career and image, the goal scored by the boy on Saturday marks the beginning of a “new era” in the Brazilian team, in every sense.

“Endrick’s first call-up to the national team signified a new and important stage in his career, which attracted the attention of a new public. His first goal with the national team, last weekend, where and against whom it was scored, and what it represented, does not signal a new stage, but marks the beginning of a new era”, pointed out Thiago Freitas, COO of the agency Roc Nation Sports in Brazil.

“The world no longer wants to know about the recent failures of the Brazilian team, but rather about its future, and the symbol of that future is Endrick”, he added.

Currently, Endrick has almost 11 million of followers. They are 7.8 million at the Instagram, 2.7 million at the TikTok and approximately 300 thousand at the X.

For Fábio Wolff, managing partner of the agency that manages the striker’s sponsorship and image contracts, the number 21’s “charisma” makes him “loved by all fans”, which increases his engagement.

“Endrick’s accelerated growth on social media occurs for a few reasons, such as performance on the field, career and image management, charisma and being loved by all fans”, he argued.

“Endrick is passionate about football and its history. Mentioning Bobby Charlton, one of the greatest idols in the history of English football and Manchester United, demonstrates this. He is an interested, polite, mature and spontaneous boy. For these and other reasons It’s been great working with him for almost two and a half years”, he celebrated.

“The social network is an important asset for the athlete. It is undoubtedly one of the points that the company analyzes when making the decision to sponsor or not a professional. Therefore, the greater the number of engaged followers, the more attractive it becomes”, he added .

Same number of sponsors as Vinicius Jr.

If Endrick’s numbers on social media are irrefutable proof of “Endrickmania” around the world, the athlete’s personal sponsorships also continue to grow.

According to a survey of his staff, the left-hander already has the same number of sponsors as “high level” athletes. world Cup“, like Vinicius Jr., Rodrygo and Richarlison – all present at the 2022 World Cup in Qatar.

Last week, the striker Palm trees closed as ambassador of Panini for the sticker album Copa America this year. The publisher joins a portfolio that has, among other brands, Neosaldina, New Balance, King of Pitaco, Max It is OdontoCompany.

According to Thiago Freitas, companies run after Endrick for several reasons.

“Brands look for him and want him because he is already relevant enough to transcend the game of football”, noted the representative of Roc Nation Sports.

“The second reason refers to the different channels of exposure that an athlete has today. In past decades, it was much more difficult to meet young athletes before they reached the main team of their clubs. Endrick was already popular, not only among Palmeiras fans, before playing for the main team”, he recalled.

Endrick’s first personal sponsorship was signed when the player was just 15 years old. On that occasion, he became an ambassador for the network of dental clinics OdontoCompany.

According to Fábio Wolff, from the agency that handles the striker’s advertising contracts, the young name of the Brazilian team has an “unlimited power of engagement”.

“He is a boy who has always demonstrated the maturity to understand the steps to achieve success off the pitch, in terms of business and on social media,” he said.

“Digital platforms, today, have a power of global reach, reaching everyone from fans to potential commercial partners, and it is very rare to accompany professionals his age with this concern and a limitless power of engagement”, he highlighted.

Wolff also highlights that the strategy used with Endrick is the same as that of great world names in the sport, such as the striker Cristiano Ronaldo and tennis legends Roger Federer It is Rafael Nadal.

“We want a relationship with a maximum of eight companies, but that associate Endrick’s name with the construction of real stories, and that is not just a financial exchange”, he stated.

For Fernando Paz, commercial director of the marketing sporty Absolut SportEndrick is the “new future” of Brazilian football and is already beginning to be seen as a possibility of a “global star”, as Neymar.

“A young man, super talented, humble and who every day is showing why Real Madrid invests so much even at 16 years old. Today, he is the player in Brazil where all the fans put good energy towards his success”, he said .

“Along with his growth on and off the field, brands are starting to take more and more interest because they know that he will soon be a global star. All this, combined with his behavior, helps in building his image, generating media return for your own brand”, he added.

Palm trees also “bomb”

Palmeiras also experienced a boom recent on your social networks thanks to “Endrickmania”.

According to figures collected by the club at the request of ESPNVerdão gained twice as many new followers last Saturday (23) as it normally accumulates in one day.

According to the team, the posts celebrating the silverware goal at Wembley had similar engagement to that of the Palestine team’s recent title wins.

Endrick had an impact mainly on Instagram palmeiras.

According to the club, the content with the photo of shirt 9 is the 2nd second most liked post and 3rd most talked about of 2024.

Endrick’s success “splashed” even on the president of Palmeiras, Leila Pereirawho is the current head of delegation for the Brazilian team during the FIFA Dates in Europe.

Survey shows that the leader won almost 10 thousand new followers on Instagrammainly due to personal and virtual interactions with the attacker.

And if Endrick repeats the dose and leaves his mark at the Santiago Bernabéu, this Tuesday (26), at 5:30 pm (Brasília time), against Spainit is impossible to calculate the size of the new “explosion” that will occur on social media.

Brazil’s next games