The country occupies 19th position among the 25 that make up the Kearney consultancy ranking; among the emerging ones, it appears in 5th place
Brazil returned to the ranking of the 25 most reliable countries to receive foreign direct investment. After being left out last year, the country appears in 19th position on the 2024 list, released by the consultancy Kearney. Read the full study (PDF – 4 MB).
In 2022, the last time it appeared in the ranking, Brazil occupied 22nd position. In 2012 and 2013, the country reached 3rd place.
The Confidence Index for Foreign Direct Investment has been led for 12 years by the United States, followed by Canada and China. Among emerging countries, Brazil appears in 5th place, behind India, Saudi Arabia, the United Arab Emirates and China.
Read the ranking:
- 1st – United States;
- 2nd – Canada;
- 3rd – China (includes Hong Kong);
- 4th – United Kingdom;
- 5th – Germany;
- 6th – France;
- 7th – Japan;
- 8th – United Arab Emirates;
- 9th – Spain;
- 10th – Australia;
- 11th – Italy;
- 12th – Singapore;
- 13th – Switzerland;
- 14th – Saudi Arabia;
- 15th – Sweden;
- 16th – New Zealand;
- 17th – Portugal;
- 18th – India;
- 19th – Brazil;
- 20th – South Korea;
- 21st – Mexico;
- 22nd – Taiwan;
- 23rd – Poland;
- 24th – Argentina;
- 25th – Denmark.
The survey also measures investor optimism. 88% of the executives consulted stated that they plan to increase their direct investments abroad in the next 3 years, 6% more than in 2023.
The level of net optimism regarding the global economy also increased, to 64%, while pessimism decreased to 29%. Both figures improved from the previous year’s report.
One of the concerns cited by investors is the continuation of geopolitical tensions: 85% said an increase in tensions will affect investment decisions,
Investors also said a more restrictive business regulatory environment could pose risks next year. Industrial policies and trade restrictions, including those related to technologies, show greater regulatory complexity.
When asked about artificial intelligence, 72% of investors said they use the technology in their business operations, especially in customer service and chatbots, automating manual processes and improving the supply chain. 63% of investors still predict an increase in the coming years, compared to 8% who think the use of AI will decrease. They cite cost savings, improved efficiency and precision in decision-making as the main benefits.
The ranking is defined based on responses from executives from the 500 largest companies in the world.
