Rio City Hall launches the Compre.Rio sales platform to boost the solidarity economy in the city – Rio de Janeiro City Hall

The Compre.Rio platform – Marcos de Paula / Rio City Hall

The City of Rio de Janeiro, through the Secretariat for Solidarity Economic Development, took a significant step towards strengthening solidarity economy enterprises in the city by launching, this Thursday (28/03), the Compre.Rio sales platform . The innovative initiative will allow entrepreneurs in the sector the opportunity to sell products in an easy and accessible way on the internet, without paying fees.

The technical cooperation agreement that makes the platform viable was signed this Thursday, at the Palácio da Cidade, with the participation of the mayor of Rio, Eduardo Paes, and the secretary of Solidarity Economic Development, Diego Zeidan.

– We have to understand that the digital revolution is here, it is not a business of the future. The existing platforms, which allow us to end intermediation in relationships between people, were very smart and used technology to carry out this intermediation and make a profit. But if you can do this directly, without charging a fee, and if this value can be distributed between those who are producing and purchasing, that is much better – said Eduardo Paes.

The platform is intuitive and user-friendly, allowing solidarity economy workers to sell their products conveniently and efficiently. As it is online, the initiative also promotes digital inclusion and allows companies in the sector to be trained to sell online, facilitating access to virtual markets.

– Compre.Rio is a platform that brings small producers closer to consumers in general. It generates more income, more sales for the small business owner, increasing the revenue from each business and the trader’s quality of life. It gives more business and sales opportunities. The entrepreneur registers on the website, uploads the products to sell and finds the consumer – said Diego Zeidan.

An artisan for more than five years, with the solidarity economy as her main source of income, Maria Eulália Almeida Melo says that the online sales platform is an infinite field for entrepreneurs:

– We hope that this initiative will be very successful, that it can take our art to new places, value crafts and multiply our sales. At fairs, we have a good audience, but it is limited. Today online sales are gaining a lot of space, almost dominating. For the craftsman, who does his work with so much love and care, this is infinitely great news and it brings us great joy, it creates an expectation for us to learn more and show what we do, show the value of craftsmanship and the value of the craftsman .

By boosting local commerce, the platform also intends to encourage the generation of income and employment. And, through strategic advertising campaigns promoted by Rio City Hall, the project will also reinforce the visibility and recognition of solidarity economy products, expanding market opportunities.

To carry out the project, a technical cooperation agreement was signed between the City of Rio, through the Secretariat for Solidarity Economic Development, and the Maricá Development Company (Codemar). Furthermore, Correios will be partners in the distribution of the platform’s products, facilitating consumer access to the products offered.

– The launch of a modern, innovative tool that will serve the solidarity economy, artisans, organic producers and all those who sometimes face the barriers of large tools in the marketplace is a great achievement – ​​emphasizes the president of Codemar, Hamilton Lacerda.

Postal Superintendent, Paulo Penha highlights that the project has everything to be successful:

– This platform is dynamic, within market standards and at zero cost for the artisan and local trader. We will be the logistics arm, with quality deliveries on time.

About the Secretariat for Solidarity Economic Development

The Secretariat for Solidarity Economic Development of the City of Rio de Janeiro’s mission is to promote policies and programs that strengthen solidarity economy enterprises, contributing to the economic and social development of the city through the Municipal Solidarity Economy Registry of Rio de Janeiro (CADSOL ). This registration represents formal recognition of the work and dedication of craft professionals in Rio de Janeiro, guaranteeing them access to benefits and opportunities through the Carteira do Artesão Carioca. Not to mention the Rio EcoSol Fair Circuit and the Organic Fair Circuit.