The turn of super concentrated coffees

O cold brew It is a preparation that has become popular all over the world, including here in Brazil, becoming a symbol of summer in the Northern Hemisphere.

There are several recipes to prepare the cold brewfrom hours of infusion in a refrigerator, with temperatures varying between 8ºC and 12ºC, and even a laboratory-like system from Japanese companies, which extract very slowly, drop by drop, in a perfect exercise of patience.

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A little before the Covid-19 pandemic, the trajectory of a product that had a different proposal began timidly: it was the super concentrated coffeewhich some startups from California, USA, were betting on its practicality in preparing cold coffee drinks.

It is a coffee extract which may have a concentration equivalent to 15 to 20 times in relation to a normal extraction, depending on the manufacturer and technology adopted. Just add a dose of the extract to a glass and top up with water or ice to taste and the drink is ready!

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Its production process basically involves concentrating coffee through a dehydration method. The biggest challenge is maintaining the entire palette of original aromas and flavors, which, due to their volatility, can be lost during the industrial process. It is at this moment that the mastery of industrial technologies defines the entire sensorial difference of the product.

Coincidentally, I also had the opportunity to develop a super concentrate for a European company and I can say that the product is really very interesting.

This week, Switzerland Nestlé presented, through its Nescafé division, the Nescafe Espresso Concentrate, movement that points to the consolidation of the super concentrates category.

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These are the first fruits of its market research, where some countries indicate consumption of cold coffee preparations of around 32% among young people, with significant growth since 2019. There are two versions with different blends, the Black and the Sweet Vanillainitially present in Australia, in bottle format, and in China, in capsules for individual doses exclusively through e-commerce.

I imagine that Brazilian versions will soon be popping up to make life easier for people. coffee lovers.