With the imminent arrival of singer Madonna in Rio de Janeiro, the city is preparing for a boom in international tourism. The “queen of pop” will perform a single performance in South America on the night of May 4, on Copacabana beach. Lasting approximately two hours, the event promises to attract more than 1 million spectators to Rio’s waterfront. According to data provided by the Forward Keys platform, the entry of foreign visitors into the city during the week of the highly anticipated show, compared to the same period last year, will be 27.3%.
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According to data from the platform, almost 7,500 airline tickets have already been issued from different countries around the world, heading to Brazil through Rio de Janeiro, in anticipation of the show. The main countries issuing these tickets include Argentina, Chile, the United States, France and the United Kingdom, with significant increases in airline bookings.
The expected increase in the flow of international tourists is also reflected in hotel occupancy figures. According to the Union of Hotels and Accommodation of Rio de Janeiro (HotéisRio), the expectation is that hotel occupancy will reach the impressive mark of 100% during the week of Madonna’s show. In normal times, this number is around 70%, demonstrating the positive impact that major events like this have on the local economy.
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The president of Embratur, Marcelo Freixo, emphasized Rio de Janeiro’s ability to host major events.
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– Rio is one of Brazil’s showcases. It is an important capital of a very important state, and which is, in itself, international. We have experience in hosting major events every year, whether cultural, sports or international politics. In 2024, in addition to the Madonna show, we will have the G-20 Summit, for example – she said.
