O Flamengo announced this Tuesday (30) the renewal of the contract with Adidasyour supplier of sports equipment, until 2029.
The partnership between the club and the German company began in 2013. With the expansion, 16 years of uninterrupted partnership in the supply of uniforms.
“Our partnership with Adidas has been a huge success for over 10 years. This union of two iconic brands in world football has generated excellent results for both parties. We are sure that the mantles produced by Adidas will continue to dress many more Flamengo athletes and fans in the coming years and will perpetuate themselves in new great achievements”, said Gustavo Oliveira, vice-president of communications and marketing of Rubro-Negro.
“The new agreement reinforces a very successful partnership, consolidated by the launch of shirts that went down in history, in some of the club’s most important moments. More than the achievements experienced on the field, we had the opportunity to jointly develop new and desired products, including exclusive sneakers, special projects such as Pink October and Black Excellence, a line Originalsspecial collaborations and the recent Fan Jersey. Our objective will always be to offer the most diverse and qualified line of products with credibility in football and lifestyle of the three stripes for the passionate Rubro-Negra Nation”, highlights João Meyer, senior director of marketing from the Adidas Brazil.
“The extension of the partnership will continue joint work to maximize opportunities between club and brand, including the realization of new editions of Adidas Cupwith a focus on revealing new talents from the Rubro-Negra base, in addition to official actions in stores and expanding the product portfolio”, reinforces Marcos Ungaretti, senior manager of sports marketing at Adidas Brazil.
In the current season, Adidas and Flamengo promoted the striker’s meeting Pedro and the shooting guard DonovanMitchellof Cleveland Cavaliersfor the launch of shirt one.
Afterwards, they launched a campaign with TokioDK and Papatinho for shirt two.
In the coming months, the brand and club will reveal new joint products to be launched in the 2024 season.
