Valentine’s Day should generate R$360 million in MS commerce this year | AgoraMS

Valentine’s Day should generate R$360 million in MS commerce this year | AgoraMS
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The research on consumption intentions and celebrations for Valentine’s Day, prepared in partnership by the Fecomércio-MS Research and Development Institute (IPF-MS) and Sebrae-MS, shows that this year the date should generate R$ 360, 22 million in commerce in Mato Grosso do Sul. The research takes into account values ​​that will be used when purchasing gifts and also in celebrations.

This year’s movement is 7% lower compared to 2023, considering the real value. “We will have a reduction in the percentages of people who will give gifts and also celebrate and the reason for this reduction is that the majority of respondents (52.67%), who will not celebrate the date, are not dating. The average amount to be spent on celebrations is also a little lower, while the average amount to be spent on gifts has increased slightly”, explains IPF-MS economist, Regiane Dedé de Oliveira.

Gifts – With gifts, the amount that will be injected is R$ 189.60 million. The average expense will be R$247.06. Among those who were going to buy, the most mentioned options were: clothes (25%), perfumes (24%), shoes (15%) and flowers (13%). Downtown stores are the preference of those interviewed (65.16%) and choosing a partner will be essential for the purchase (25.79%).

The president of IPF/MS, Edison Araújo, guides businesspeople to prepare teams, showcases and special combos that attract the attention of consumers and pay attention to the priorities of those who go shopping. “The survey reveals that 67% of consumers intend to buy in cash and offering a good discount can be a lure to attract the customer, in addition to the quality of the product, which is another consumer priority. Entrepreneurs have to innovate and take advantage of commemorative dates like this to rebuild cash, improve flow and gain financial impetus,” he says.

“Valentine’s Day creates memories, so, in general, people look for special gifts for their partner, which makes the date ideal for activity in local businesses. The research shows that the preferred gifts will be clothes, perfumes, shoes and flowers. Therefore, small businesses, such as gift shops, artisanal chocolate shops, flower shops, restaurants and other sectors, must prepare to receive these couples in search of ‘that little something extra’ to please their partners. Therefore, entrepreneurs must consider creativity as a relevant factor to delight their customers and create these experiences”, points out the technical analyst at Sebrae/MS, Paulo Maciel.

Celebrations – The contribution to the economy from the celebrations will represent R$170.61 million for the period, with an average expenditure of R$215.49. Among those who said they were going to celebrate the date (53.30%), the majority prioritized the celebration in restaurants (55%) and the second option was to prepare the celebration at home (18%).

The survey interviewed 2015 people between April 29th and May 4th in the cities of Campo Grande, Dourados, Ponta Porã, Coxim, Bonito, Corumbá/Ladário and Três Lagoas. The survey’s margin of error is 5% to 6%, plus or minus. The confidence interval is 95%.

The article is in Portuguese

Brazil

Tags: Valentines Day generate R360 million commerce year AgoraMS

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