Between promises to enhance the uniform, Corinthians loses another sponsorship and reaches 5 empty spaces

Lukma decided not to renew its partnership with Corinthians and made space on the back hem of the shorts of the black and white uniform. Thus, the club reached five empty spaces in its uniform.

At this moment, the following spaces are available on the team’s uniform: front and back hem of the shirt, shoulder blade, back hem of shorts and socks.

In March, Corinthians closed an exchange with TOTVS, a systems and software company that has partnered with the club since September 2021. The organization will have the right to display the brand on the back hem of the men’s team’s game shirt for 30 days . The first match with the new feature was against Atlético-MG, in the debut of the Brazilian Championship, on April 14th.

The team’s fixed sponsorships at the moment are: VaideBet (master), EZZE Seguros (upper back hem), Postos Ale (chest), Banco BMG (sleeves) and UniCesumar (front hem of the shorts).

In addition to Lukma, Tele Sena recently decided to interrupt its partnership with Timão. The company printed the front bar of the black and white shirt, but understood that there was a lack of exposure due to the early elimination in the Campeonato Paulista and had the perception that the club would not have shown more interest in evolving towards the creation of “Tele Timão”, a project which was addressed at the beginning of the partnership.

PROMISE OF R$200 MILLION

The mission of finding partners, collecting new revenue and increasing the value achieved by the club with the football team’s uniform belongs to Sérgio Moura, the “strong man” of Corinthians marketing and who has worked with Augusto Melo since the first electoral campaign of the current president.

In December 2023, already elected, Augusto spoke optimistically about the topic. “Our shirt will explode and cost more than R$ 200 million”, assured the president in an interview with TV Bandeirantes.

During the announcement of the agreement with VaideBet, in January this year, Augusto reinforced. “When I said that, that our shirt would be worth more than R$200 million, they laughed. It will be bigger than that. It’s credibility that we’re conveying.”

To fulfill Augusto’s promise, Corinthians’ marketing department is experiencing days of pressure and continues to search for partners and new contracts.

BUDGET REVIEW

The club raised R$117 million from sponsorship in 2023 and, according to the budget review for 2024, it wants to pocket R$263.2 million this season.

Both the accounts from last year, from Duilio Monteiro Alves’ mandate, and the review proposed by Augusto, will be voted on next Monday, at Parque São Jorge, by the Deliberative Council.