The first edition of the International Tourism Exhibition – Roraima 2024 received more than 25 thousand visitors over the three-day event, according to Sebrae RR. The program took place on the 26th, 27th and 28th of April at Roraima Garden Shopping, in Boa Vista, and included lectures, workshops, artistic presentations, business rounds and exhibitions of more than 70 tourism businesses inside and outside the country.
The Show welcomed exhibitors from Venezuela and Guyana, who took advantage of the moment to strengthen partnerships with local businesses. Businesspeople from Rondônia, Tocantins and Amazonas were also present.
Directly from Presidente Figueiredo, hotel owner Alexandre da Costa decided to participate in the event to show off the attractions of his city.
“Many people pass through Presidente Figueiredo on their way to Manaus without knowing that our municipality is also touristy. We have hotels with itineraries, several waterfalls and other tourist environments”, he emphasized.
Another venture that caught attention was gastronomic tourism focused on honey production in Roraima. Lívia Borges was responsible for the family stand, where she presented products such as propolis extract, sweets and bottles of pure honey.
“We had a lot of visibility during these three days. We made a lot of sales and met people from other regions, it was very promising and added a lot,” she said.
Business
At least 43 participating companies had deals worth up to R$200,000 throughout the program.
“The International Tourism Exhibition brought together companies, provided business generation, networking, brought content and showed that Roraima has potential”, said the manager of the Sebrae/RR Competitiveness Unit, Eliene Araújo.
“Sebrae is an institution that values, cares and values those who undertake. So this was our way of promoting the development of the state”, said Doan Rabelo, technical director of Sebrae/RR.
“The event was more structured and stronger with an international aspect. So we were able to show our audience and neighboring countries the possibility of having partnerships and making this connection between our tourists”, explained the superintendent director of Sebrae/RR, Emerson Baú.
Segments
The International Tourism Exhibition was attended by more than 70 exhibitors from at least seven segments such as: Segments: Agencies and receptions; Hotels and inns; Transport companies; Craftsmanship; and Cooking.
