Resultado, from Mato Grosso do Sul, came out ahead in the dispute for the R$5.5 million bill from the Federal Council of Medicine (CFM).
Advertising
The grades for the technical phase were released this week, with that agency, which is based in Campo Grande, beating second place, Rio de Janeiro-based Brick, by six points, adding wrapper 1, for the creative proposal, with the highest grade, by one tenth, of the number 3 casing, corresponding to the service capacity.
This competition began with controversy, as reported by Janela (see below), when it disqualified competitor Lume based on the allegation that it had left some element identifying the folder that should be apocryphal.
The price analysis and document qualification phases are still missing, but for now, the scores remain as follows, remembering that Radiola, Brava and Klimt, as they were below 80 points in the final result, were considered disqualified, depending on whether they entered with resource for the technical subcommittee to reevaluate their scores:
| # | Company | Casing 1 | Casing 3 | Final |
| 1st. | Result | 68.5 | 29.9 | 98.4 |
| 2nd. | Brick | 62.2 | 29.8 | 92.4 |
| 3rd. | Radiola | 46.5 | 29.9 | 76.4 |
| 4th. | Brave | 50.9 | 22.6 | 73.5 |
| 5th. | Klimt | 42.5 | 28 | 70.5 |
READ ALSO IN THE WINDOW
• Bureaucratic details should hamper the bidding process of the Federal Council of Medicine (on 02/21/2024)
• CFM opens new competition for advertising, but reduces budget to R$5.5 million (on 12/13/2023)
Marcio Ehrlich
Journalist, publicist and occasional actor. He has been writing about advertising since July 15, 1977, with stints in newspapers, magazines, radio and TV stations such as Tribuna da Imprensa, O Globo, Última Hora, Jornal do Commercio, Monitor Mercantil, Rádio JB, Rádio Tupi FM, TV S and TV E .
